How to sync Klaviyo with BigCommerce

Integrating Klaviyo with BigCommerce allows you to sync your BigCommerce store data with Klaviyo, enabling you to leverage powerful email marketing automation and segmentation based on your e-commerce data. Here’s a step-by-step guide on how to sync Klaviyo with BigCommerce:

Step 1: Install the Klaviyo App in BigCommerce

1. Log in to your BigCommerce Admin Panel.
2. Navigate to the Apps section from the left-hand menu.
3. Click on Marketplace to find and install apps.
4. Search for “Klaviyo” in the search bar.
5. Find the “Klaviyo: Email Marketing & SMS” app and click Get this app.
6. Follow the prompts to install the app and grant the necessary permissions.

Step 2: Log in to Klaviyo

1. Log in to your Klaviyo account if prompted during the app installation process.

Step 3: Connect Klaviyo to BigCommerce

1. Once the app is installed, you will be redirected to Klaviyo.
2. Log in to your Klaviyo account.
3. Click on your account name in the bottom left corner and select Account.
4. Go to the Settings tab and select Integrations.
5. Find BigCommerce in the list of available integrations and click Setup Integration.

Step 4: Retrieve and Enter API Credentials

1. In BigCommerce, navigate to Advanced Settings > API Accounts.
2. Create a new API account with the necessary permissions.
3. Copy the Client ID, Client Secret, and Access Token.
4. In Klaviyo, enter these API credentials into the appropriate fields to complete the integration.

Step 5: Configure Data Sync Settings

1. In Klaviyo, configure which data you want to sync with BigCommerce, such as:

• Customer Data: Basic information about your customers.
• Order Data: Information about customer orders.
• Product Data: Details about the products in your store.

1. Adjust any additional settings according to your needs.

Step 6: Initiate Data Sync

1. Ensure that the data sync is enabled.
2. Monitor the initial data sync to ensure that all data is being transferred correctly from BigCommerce to Klaviyo.

Step 7: Set Up Klaviyo Flows and Segments

1. In Klaviyo, use the data from BigCommerce to set up targeted email flows and segments.
2. Create automated email campaigns based on customer behavior, such as:

• Welcome Series: For new subscribers.
• Abandoned Cart Reminders: To recover lost sales.
• Post-Purchase Follow-Up: To engage customers after a purchase.

Tips for Effective Integration

• Regularly monitor the data sync to ensure it remains up-to-date.
• Leverage segmentation in Klaviyo to create personalized email campaigns based on customer purchase history and behavior.
• Use Klaviyo’s reporting and analytics tools to track the performance of your email campaigns and make data-driven decisions.

By following these steps, you can effectively sync Klaviyo with BigCommerce and harness the power of your e-commerce data to drive targeted and automated email marketing campaigns.

If you have any specific questions or encounter any issues during the process, feel free to ask!