How to use Klaviyo for re-engagement emails

Using Klaviyo for re-engagement emails is an effective strategy to win back inactive subscribers and rekindle their interest in your brand. Here’s a step-by-step guide on how to set up and execute re-engagement email campaigns using Klaviyo:

1. Identify Inactive Subscribers

  • Define Inactivity: Determine what constitutes an inactive subscriber for your business (e.g., no email opens or clicks, no purchases within the last 3, 6, or 12 months).
  • Create a Segment: In Klaviyo, create a segment of customers who have not engaged with your emails or made a purchase within your defined inactivity period.

2. Plan Your Re-Engagement Campaign

  • Set Goals: Determine the objectives of your re-engagement campaign (e.g., increase email open rates, drive sales, update preferences).
  • Incentives: Decide if you will offer incentives to encourage re-engagement (e.g., discounts, free shipping, exclusive content).

3. Design Your Re-Engagement Email Series

  • Email 1: Reminder Email
    • Timing: Send shortly after identifying the subscriber as inactive.
    • Content: Remind them of the value you provide and highlight any new features or products.
    • Call to Action (CTA): Encourage them to visit your website or update their preferences.
  • Email 2: Special Offer Email
    • Timing: Send a few days after the first email if there is no engagement.
    • Content: Offer a special discount or incentive to re-engage them.
    • CTA: Provide a clear and compelling CTA to take advantage of the offer.
  • Email 3: Last Chance Email
    • Timing: Send towards the end of the campaign.
    • Content: Emphasize the urgency and scarcity of the offer to encourage last-minute engagement.
    • CTA: Make the CTA prominent and compelling.

4. Set Up Automated Flows in Klaviyo

  • Create a Flow: Go to the “Flows” tab in Klaviyo and create a new flow for your re-engagement campaign.
  • Add Triggers: Set triggers based on customer inactivity (e.g., no engagement for 6 months).
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Step-by-Step Flow Setup:

Reminder Email

  • Trigger: Customer has been inactive for your defined period (e.g., 6 months).
  • Email Content:
    • Subject: “We Miss You! Here’s What’s New at [Your Brand]”
    • Message: “Hi [First Name], we’ve missed you! Here’s what’s been happening at [Your Brand] since your last visit. Check out our latest updates and offers.”
    • CTA: “Explore Now”

Special Offer Email

  • Trigger: If no engagement with the first email within a few days.
  • Email Content:
    • Subject: “We Want You Back – Enjoy [X]% Off Your Next Purchase”
    • Message: “Hi [First Name], we’d love to see you back! Enjoy [X]% off your next purchase with code WELCOME BACK.”
    • CTA: “Shop Now”

Last Chance Email

  • Trigger: If no engagement with the second email within a few days.
  • Email Content:
    • Subject: “Last Chance to Save [X]% – Don’t Miss Out!”
    • Message: “Hi [First Name], this is your last chance to take advantage of our special offer. Don’t miss out on [X]% off your next purchase. Use code WELCOME BACK.”
    • CTA: “Shop Now”

5. Personalize Your Emails

  • Dynamic Content: Use Klaviyo’s dynamic content features to personalize emails based on customer data (e.g., name, past purchases).
  • Product Recommendations: Include personalized product recommendations to enhance the relevancy of your re-engagement emails.

6. A/B Test Your Campaign

  • Test Subject Lines: Experiment with different subject lines to see which ones generate the highest open rates.
  • Test Email Content: A/B test different offers, email designs, and CTAs to determine what resonates best with your audience.

7. Monitor and Optimize

  • Track Performance: Use Klaviyo’s analytics to monitor the performance of your re-engagement campaign (e.g., open rates, click-through rates, conversion rates).
  • Optimize: Use the data to optimize your emails and flows. Adjust your strategy based on what’s working and what’s not.
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Sample Re-Engagement Email Series

  1. Email 1: Reminder Email
  • Subject Line: We Miss You! Here’s What’s New at [Your Brand]
  • Content:
    • Greeting: “Hi [First Name],”
    • Message: “We’ve missed you! Here’s what’s been happening at [Your Brand] since your last visit. Check out our latest updates and offers.”
    • CTA: “Explore Now”
  1. Email 2: Special Offer Email
  • Subject Line: We Want You Back – Enjoy [X]% Off Your Next Purchase
  • Content:
    • Greeting: “Hi [First Name],”
    • Message: “We’d love to see you back! Enjoy [X]% off your next purchase with code WELCOME BACK.”
    • CTA: “Shop Now”
  1. Email 3: Last Chance Email
  • Subject Line: Last Chance to Save [X]% – Don’t Miss Out!
  • Content:
    • Greeting: “Hi [First Name],”
    • Message: “This is your last chance to take advantage of our special offer. Don’t miss out on [X]% off your next purchase. Use code WELCOME BACK.”
    • CTA: “Shop Now”

By following these steps, you can effectively set up and execute a re-engagement email campaign in Klaviyo to win back inactive subscribers and drive more engagement. If you need more detailed instructions or have other questions, feel free to ask!

Md Tangeer Mehedi
Md Tangeer Mehedi

I'm Md Tangeer Mehedi, an email marketing specialist with extensive experience running multiple blogs, service-based businesses, and e-commerce stores. On this website, I'm fully focused on developing e-commerce email marketing systems designed to boost sales and create flawless flowchart automations, helping businesses maximize their revenue through effective email strategies.

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