Creating cart recovery email campaigns in Klaviyo can help you recover potentially lost sales by reminding customers of the items they left in their cart. Here’s a step-by-step guide on how to set up cart recovery email campaigns in Klaviyo:
Steps to Set Up Cart Recovery Email Campaigns in Klaviyo
1. Log into Klaviyo
- Navigate to Klaviyo’s website and log in to your account.
2. Create a New Flow
- Go to the “Flows” tab on the left-hand side of the dashboard.
- Click on the “Create Flow” button.
3. Choose a Flow Template
- Klaviyo offers a pre-built “Abandoned Cart Reminder” flow template. Select this template to start with.
- If you prefer, you can start from scratch by selecting “Create from Scratch” and choosing “Metric Triggered Flow.”
4. Define the Flow Trigger
- The trigger for a cart recovery campaign is typically an “Abandoned Cart” event.
- In the “Metric Triggered Flow,” choose “Checkout Started” as the metric.
5. Add Emails to the Sequence
- First Email (Initial Reminder):
- Drag and drop the “Email” action to the flow builder.
- Set this email to send a few hours after the cart is abandoned (e.g., 1 hour).
- Create an email that reminds the customer of the items they left in their cart. Include a clear call-to-action (CTA) to return to the cart.
- Second Email (Follow-Up Reminder):
- Add a time delay (e.g., wait 1 day).
- Drag and drop another “Email” action.
- Craft an email that offers additional incentives (e.g., free shipping or a discount) to encourage the customer to complete their purchase.
- Third Email (Final Reminder):
- Add another time delay (e.g., wait 2 days).
- Drag and drop an “Email” action.
- Send a final reminder emphasizing urgency or scarcity (e.g., limited stock).
6. Customize Email Content
- Use dynamic content blocks to display the items left in the cart.
- Personalize the email with the customer’s name and other relevant information.
7. Set Up Flow Filters
- Add filters to exclude customers who have completed their purchase after abandoning the cart. This prevents them from receiving redundant emails.
- Click on “Flow Filters” and set up a condition such as “Placed Order at least once since starting this flow.”
8. Review and Activate Your Flow
- Review the flow structure to ensure all emails and delays are set up correctly.
- Activate the flow by toggling the switch in the upper right corner of the flow builder.
Example Cart Recovery Email Sequence
- Email 1: Initial Reminder
- Subject: “Did you forget something? Your cart is waiting!”
- Content: Remind the customer of the items left in their cart with a CTA to return to the cart.
- Email 2: Follow-Up Reminder
- Subject: “Still shopping? Complete your purchase with 10% off!”
- Content: Offer a discount code to incentivize the purchase and provide a CTA.
- Email 3: Final Reminder
- Subject: “Last chance! Your cart is about to expire.”
- Content: Create urgency by mentioning that the items in the cart are limited or the offer is expiring soon.
Tips for Effective Cart Recovery Campaigns
- Personalization: Use customer data to personalize the emails with their name and the specific items in their cart.
- Clear CTAs: Ensure each email has a clear and compelling call-to-action to return to the cart and complete the purchase.
- Incentives: Offer discounts, free shipping, or other incentives to encourage customers to complete their purchase.
- Responsive Design: Make sure your emails are mobile-friendly since many users may check their emails on their phones.
- Testing: A/B test different subject lines, email content, and send times to optimize performance.
- Analytics: Monitor the performance of your cart recovery emails using Klaviyo’s analytics. Track open rates, click-through rates, and conversions.
By following these steps, you can create a compelling and effective cart recovery email campaign in Klaviyo that helps recover potentially lost sales. If you need further assistance or have specific questions, feel free to ask!
