Setting up reminder emails for events in Klaviyo

Setting up reminder emails for events in Klaviyo involves creating a flow that triggers based on specific dates or actions related to the event. Here’s a step-by-step guide to set up event reminder emails:

Step 1: Collect Event Data

1. Capture Event Information:
   • Ensure you have a way to capture event information such as registration or booking dates. This can be done through forms, integrations with event platforms, or manually importing data.

Step 2: Create a Segment or List

1. Create a List or Segment:
   • If you’re collecting event registrants through a form, ensure they are added to a specific list in Klaviyo.
   • Alternatively, create a segment based on event registration criteria, such as Event Name or Registration Date.

Step 3: Set Up the Flow

1. Navigate to Flows:
   • In Klaviyo, go to Flows and click Create Flow.
2. Select a Trigger:
   • Choose a trigger based on the event data. If using a list, select List Triggered Flow and choose your event list. If using a segment, select Segment Triggered Flow.

Step 4: Build the Flow

1. Add Time Delay:
   • Add a Time Delay to schedule reminders at appropriate intervals. For example, you can set delays for 1 week before, 1 day before, and the day of the event.
2. Add Email Actions:
   • After each time delay, add an Email action to send the reminder.

Step 5: Design Reminder Emails

1. Personalize Emails:
   • Use dynamic tags to personalize the emails with the recipient’s name, event details, and any other relevant information.
   • Example: “Hi {first_name}, just a reminder that {event_name} is coming up in {time_period}!”
2. Include Event Details:
   • Provide all necessary event details such as date, time, location, and what to expect.
3. Clear Call-to-Action:
   • Include a CTA to encourage recipients to add the event to their calendar, complete any pre-event requirements, or contact you with questions.

Step 6: Test and Activate

1. Preview and Test Emails:
   • Preview each email to ensure it looks correct on both desktop and mobile devices.
   • Send test emails to yourself or your team to verify all elements are working as expected.
2. Activate the Flow:
   • Once you’re satisfied with the setup and design, activate the flow to start sending reminder emails.

Step 7: Monitor and Optimize

1. Track Performance:
   • Monitor the performance of your reminder emails by checking open rates, click-through rates, and any resulting actions (like calendar additions or responses).
2. Optimize Content:
   • Use A/B testing to try different subject lines, email content, and CTAs.
   • Continuously improve based on performance data and feedback.

Example Flow Setup

1. Create the Flow

• Name: Event Reminder Flow
• Trigger: List or Segment triggered based on event registration

2. Add Time Delays and Emails

• Time Delay: 1 week before the event
  • Email: “Reminder: {event_name} is next week!”
• Time Delay: 1 day before the event
  • Email: “Reminder: {event_name} is tomorrow!”
• Time Delay: On the day of the event
  • Email: “Reminder: {event_name} is today!”

Example Email Content

Email 1: 1 Week Before the Event

Email 2: 1 Day Before the Event

Email 3: Day of the Event

By following these steps, you can create effective reminder email flows in Klaviyo to keep your event attendees informed and engaged.

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