Setting up order confirmation emails in Klaviyo ensures your customers receive immediate confirmation of their purchase, providing them with details about their order and enhancing their overall experience. Here’s a step-by-step guide to setting up order confirmation emails in Klaviyo:
Step 1: Create a New Flow
- Log in to Klaviyo: Access your Klaviyo account.
- Navigate to Flows: In the left-hand sidebar, click on “Flows.”
- Create a New Flow: Click on the “Create Flow” button.
- Choose a Flow Trigger:
- Select the “Metric” trigger and choose the “Placed Order” event.
Step 2: Design the Flow
- Add the Email Action:
- Drag and drop the “Email” action into your flow.
- This email will be sent automatically when the “Placed Order” event is triggered.
- Customize the Email Content:
- Click on the email action to open the email editor.
- Use the template editor to design your order confirmation email.
Step 3: Customize the Order Confirmation Email
- Subject Line:
- Write a clear and informative subject line, such as “Your Order Confirmation from [Your Store Name].”
- Email Content:
- Order Details: Include dynamic fields to display the order details, such as the order number, items purchased, quantities, prices, and total cost.
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<p>Thank you for your order, {{ first_name }}!</p> <p>Order Number: {{ order_number }}</p> <p>Order Summary:</p> {% for item in event.Items %} <p>{{ item.product_name }} - {{ item.quantity }} x {{ item.price }}</p> {% endfor %} <p>Total: {{ event.total }}</p> |
- Shipping Information: Include the shipping address and estimated delivery date.
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<p>Shipping Address:</p> <p>{{ event.shipping_address.line1 }}</p> <p>{{ event.shipping_address.city }}, {{ event.shipping_address.state }} {{ event.shipping_address.zip }}</p> <p>Estimated Delivery Date: {{ event.estimated_delivery_date }}</p> |
- Contact Information: Provide customer service contact information in case customers have questions about their order.
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<p>If you have any questions about your order, please contact us at [Your Contact Information].</p> |
- Personalization:
- Use Klaviyo’s dynamic tags to personalize the email with the customer’s name, order details, and other relevant information.
- Example dynamic tag for the customer’s first name:
{{ first_name }}.
- Branding:
- Ensure the email template aligns with your brand’s look and feel. Use your brand colors, logo, and fonts.
Step 4: Add Additional Information
- Promotional Content:
- Consider including upsell or cross-sell recommendations, loyalty program details, or special offers for future purchases.
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<p>Recommended Products:</p> <ul> <li>Product A</li> <li>Product B</li> <li>Product C</li> </ul> |
- Tracking Information:
- If available, include a section for tracking the shipment.
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<p>Track your order: <a href="{{ event.tracking_url }}">Track Now</a></p> |
Step 5: Review and Activate
- Review Your Flow:
- Ensure all dynamic fields and links are correctly set up.
- Send a test email to yourself to check the layout and content.
- Activate the Flow:
- Once you are satisfied with the setup, click the “Review & Turn On” button to activate the flow.
Step 6: Monitor and Optimize
- Monitor Performance:
- Track open rates, click rates, and any feedback from customers regarding the order confirmation emails.
- Optimize Content:
- Based on performance data, make necessary adjustments to improve the effectiveness of the emails.
Example Order Confirmation Email Flow
- Trigger: Customer places an order.
- Email 1: Send immediately after the order is placed.
- Subject Line: “Your Order Confirmation from [Your Store Name].”
- Content: Order details, shipping information, contact information, and personalized recommendations.
By setting up order confirmation emails in Klaviyo, you ensure customers receive timely and accurate information about their purchases, enhancing their shopping experience and building trust in your brand. If you need further customization or specific templates, feel free to ask!
