Setting up multi-channel marketing campaigns in Klaviyo

Setting up multi-channel marketing campaigns in Klaviyo allows you to engage with your audience across various platforms, such as email, SMS, social media, and more. Here’s how to create and manage a multi-channel marketing campaign in Klaviyo:

Steps to Set Up Multi-Channel Marketing Campaigns in Klaviyo

1. Log into Klaviyo

2. Create a New Flow

  • Go to the “Flows” tab on the left-hand side of the dashboard.
  • Click on the “Create Flow” button.

3. Choose a Flow Template or Start from Scratch

  • Klaviyo offers pre-built flow templates for various purposes. You can choose a relevant template or start from scratch.

4. Define the Flow Trigger

  • Select what action will start the flow. Common triggers include:
    • List Trigger: When a contact is added to a specific list.
    • Segment Trigger: When a contact joins a segment.
    • Metric Trigger: When an event occurs (e.g., someone abandons a cart).

5. Add Multi-Channel Actions

  • Email Action:
    • Drag and drop the “Email” action to the flow builder.
    • Configure the email content, subject line, and sender details.
  • SMS Action:
    • Drag and drop the “SMS” action to the flow builder.
    • Enter the message content, keeping it concise and ensuring it complies with SMS marketing regulations.
    • You can also use personalization tags like {{ first_name }} in SMS messages.
  • Push Notifications:
    • If you have integrated push notifications, you can add them similarly to emails and SMS.
  • Social Media Custom Audiences:
    • Integrate with platforms like Facebook or Instagram to sync your Klaviyo lists and segments for targeted ads.
    • Set up custom audiences to target users who have interacted with your emails or SMS.
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6. Schedule Delays Between Actions

  • Add delays between actions to space out your communications. For example:
    • Send an email immediately.
    • Wait 2 days and then send an SMS.
    • Wait another 3 days and trigger a push notification.

7. Configure Flow Filters

  • Use filters to include or exclude contacts based on specific conditions.
  • Example: Exclude users who have made a purchase in the last 7 days from receiving a discount offer.

8. Review and Activate Your Flow

  • Review the flow structure to ensure all actions and messages are set up correctly.
  • Activate the flow by toggling the switch in the upper right corner of the flow builder.

Tips for Effective Multi-Channel Campaigns

  • Consistency: Ensure your messaging is consistent across all channels. The tone, style, and branding should align.
  • Segmentation: Use detailed segmentation to tailor your messages to specific audience groups.
  • Personalization: Personalize your messages to increase engagement. Use data points like past purchases, browsing behavior, and user preferences.
  • Compliance: Ensure you comply with regulations like GDPR for email and SMS marketing. Obtain explicit consent from users before sending marketing messages.
  • Analytics: Monitor the performance of your campaigns across all channels. Use Klaviyo’s analytics to track open rates, click-through rates, conversion rates, and more.
  • A/B Testing: Test different messages, send times, and channels to optimize your campaign performance.

Example Multi-Channel Campaign Flow

  1. Trigger: User signs up for the newsletter.
  2. Email: Send a welcome email immediately.
  3. Delay: Wait 2 days.
  4. SMS: Send a thank-you SMS with a discount code.
  5. Delay: Wait 3 days.
  6. Push Notification: Send a push notification reminding them of the discount code.
  7. Delay: Wait 1 week.
  8. Email: Send a follow-up email showcasing popular products.
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By following these steps, you can create an effective multi-channel marketing campaign in Klaviyo that engages your audience through multiple touchpoints. If you need more detailed instructions or specific examples, feel free to ask!

Md Tangeer Mehedi
Md Tangeer Mehedi

I'm Md Tangeer Mehedi, an email marketing specialist with extensive experience running multiple blogs, service-based businesses, and e-commerce stores. On this website, I'm fully focused on developing e-commerce email marketing systems designed to boost sales and create flawless flowchart automations, helping businesses maximize their revenue through effective email strategies.

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