Setting up multi-channel marketing campaigns in Klaviyo allows you to engage with your audience across various platforms, such as email, SMS, social media, and more. Here’s how to create and manage a multi-channel marketing campaign in Klaviyo:
Steps to Set Up Multi-Channel Marketing Campaigns in Klaviyo
1. Log into Klaviyo
- Navigate to Klaviyo’s website and log in to your account.
2. Create a New Flow
- Go to the “Flows” tab on the left-hand side of the dashboard.
- Click on the “Create Flow” button.
3. Choose a Flow Template or Start from Scratch
- Klaviyo offers pre-built flow templates for various purposes. You can choose a relevant template or start from scratch.
4. Define the Flow Trigger
- Select what action will start the flow. Common triggers include:
- List Trigger: When a contact is added to a specific list.
- Segment Trigger: When a contact joins a segment.
- Metric Trigger: When an event occurs (e.g., someone abandons a cart).
5. Add Multi-Channel Actions
- Email Action:
- Drag and drop the “Email” action to the flow builder.
- Configure the email content, subject line, and sender details.
- SMS Action:
- Drag and drop the “SMS” action to the flow builder.
- Enter the message content, keeping it concise and ensuring it complies with SMS marketing regulations.
- You can also use personalization tags like
{{ first_name }}
in SMS messages.
- Push Notifications:
- If you have integrated push notifications, you can add them similarly to emails and SMS.
- Social Media Custom Audiences:
- Integrate with platforms like Facebook or Instagram to sync your Klaviyo lists and segments for targeted ads.
- Set up custom audiences to target users who have interacted with your emails or SMS.
6. Schedule Delays Between Actions
- Add delays between actions to space out your communications. For example:
- Send an email immediately.
- Wait 2 days and then send an SMS.
- Wait another 3 days and trigger a push notification.
7. Configure Flow Filters
- Use filters to include or exclude contacts based on specific conditions.
- Example: Exclude users who have made a purchase in the last 7 days from receiving a discount offer.
8. Review and Activate Your Flow
- Review the flow structure to ensure all actions and messages are set up correctly.
- Activate the flow by toggling the switch in the upper right corner of the flow builder.
Tips for Effective Multi-Channel Campaigns
- Consistency: Ensure your messaging is consistent across all channels. The tone, style, and branding should align.
- Segmentation: Use detailed segmentation to tailor your messages to specific audience groups.
- Personalization: Personalize your messages to increase engagement. Use data points like past purchases, browsing behavior, and user preferences.
- Compliance: Ensure you comply with regulations like GDPR for email and SMS marketing. Obtain explicit consent from users before sending marketing messages.
- Analytics: Monitor the performance of your campaigns across all channels. Use Klaviyo’s analytics to track open rates, click-through rates, conversion rates, and more.
- A/B Testing: Test different messages, send times, and channels to optimize your campaign performance.
Example Multi-Channel Campaign Flow
- Trigger: User signs up for the newsletter.
- Email: Send a welcome email immediately.
- Delay: Wait 2 days.
- SMS: Send a thank-you SMS with a discount code.
- Delay: Wait 3 days.
- Push Notification: Send a push notification reminding them of the discount code.
- Delay: Wait 1 week.
- Email: Send a follow-up email showcasing popular products.
By following these steps, you can create an effective multi-channel marketing campaign in Klaviyo that engages your audience through multiple touchpoints. If you need more detailed instructions or specific examples, feel free to ask!