Setting up Klaviyo for event-triggered emails

Setting up Klaviyo for event-triggered emails allows you to send automated emails based on specific actions or events that users take. This can include actions like making a purchase, abandoning a cart, or signing up for a newsletter. Here’s how to set up event-triggered emails in Klaviyo:

Step-by-Step Guide to Setting Up Event-Triggered Emails in Klaviyo

  1. Log in to Klaviyo:
  • Go to your Klaviyo account and log in with your credentials.
  1. Ensure Integration with Your Platform:
  • Make sure your eCommerce platform (e.g., Shopify, WooCommerce, BigCommerce) or any other website platform is integrated with Klaviyo.
  • This integration is necessary to track events and actions taken by users on your site.
  1. Navigate to Flows:
  • Click on the “Flows” tab in the left-hand menu.
  1. Create a New Flow:
  • Click on “Create Flow.”
  • Choose “Create From Scratch” to start a new flow or select a pre-built template that matches your needs (e.g., Abandoned Cart, Welcome Series).
  1. Set the Trigger:
  • Define the event that will trigger the flow. Klaviyo allows you to choose from a variety of events, including:
    • Placed Order
    • Started Checkout
    • Viewed Product
    • Subscribed to List
    • Custom Events (e.g., Completed Survey, Downloaded eBook)
  1. Customize Flow Actions:
  • Add an email action to the flow. Drag and drop the “Email” block into your flow.
  • Click on the email block to open the email editor and design your email template. Customize the content to match the event that triggered the email.
  1. Use Dynamic Content:
  • Personalize your emails using dynamic content. For example, in an Abandoned Cart email, you can include the product name, image, and price using dynamic tags like {{ product.name }}, {{ product.image }}, and {{ product.price }}.
  • Insert dynamic variables to include personalized information such as the recipient’s first name, last product viewed, etc.
  1. Set Delays and Conditional Splits:
  • Add delays between actions if needed. For example, you might want to wait 1 hour after a cart is abandoned before sending the first reminder email.
  • Use conditional splits to create different paths based on user behavior. For example, if the user opens the first email but doesn’t complete the purchase, you can send a follow-up email with a discount offer.
  1. Add Additional Actions:
  • Besides emails, you can add other actions like updating profile properties, tagging customers, or triggering webhooks.
  • This can help you track customer behavior and segment your audience more effectively.
  1. Test the Flow:
    • Before activating the flow, test it to ensure all steps and conditions work correctly.
    • Use the “Preview” and “Send Test Email” features to review the emails and flow logic.
  2. Activate the Flow:
    • Once you are satisfied with the setup and testing, click “Review and Turn On” to activate the flow.
See also  How to create a preference center in Klaviyo

Example Event-Triggered Email Campaigns

1. Abandoned Cart Flow

  • Trigger: Started Checkout
  • Email 1: Abandoned Cart Reminder (Sent 1 hour after cart abandonment)
    • Subject: “You Left Something Behind!”
    • Content: Personalized message with product details and a call-to-action to complete the purchase.
  • Email 2: Follow-Up Reminder (Sent 24 hours after cart abandonment)
    • Subject: “Still Thinking About It?”
    • Content: Reminder with additional product information or reviews.
  • Email 3: Final Reminder with Discount (Sent 72 hours after cart abandonment)
    • Subject: “Last Chance! Complete Your Purchase and Save 10%”
    • Content: Offer a discount code to encourage purchase completion.

2. Post-Purchase Flow

  • Trigger: Placed Order
  • Email 1: Order Confirmation
    • Subject: “Thank You for Your Order!”
    • Content: Order details, shipping information, and a thank-you message.
  • Email 2: Product Review Request (Sent 7 days after delivery)
    • Subject: “How Are You Liking Your [Product Name]?”
    • Content: Request for a product review and feedback.
  • Email 3: Cross-Sell or Up-Sell (Sent 14 days after delivery)
    • Subject: “You Might Also Like…”
    • Content: Recommendations for related products.

Tips for Effective Event-Triggered Emails

  • Personalization: Use dynamic content to personalize emails for each recipient.
  • Timely and Relevant: Ensure the timing of the emails is appropriate for the event. For example, don’t send a follow-up too soon or too late.
  • Clear Call-to-Actions: Make sure each email has a clear and compelling call-to-action (CTA) that guides the recipient to the desired action.
  • Testing and Optimization: Continuously monitor the performance of your flows and make adjustments based on engagement metrics and customer feedback.
  • Segmentation: Use conditional splits and tags to segment your audience and send more relevant messages.

By following these steps and best practices, you can set up effective event-triggered emails in Klaviyo that engage your audience and drive conversions.

See also  Creating a feedback request email flow in Klaviyo
Md Tangeer Mehedi
Md Tangeer Mehedi

I'm Md Tangeer Mehedi, an email marketing specialist with extensive experience running multiple blogs, service-based businesses, and e-commerce stores. On this website, I'm fully focused on developing e-commerce email marketing systems designed to boost sales and create flawless flowchart automations, helping businesses maximize their revenue through effective email strategies.

Articles: 344

Leave a Reply

Your email address will not be published. Required fields are marked *