Setting up email notifications for sales and discounts in Klaviyo

To set up email notifications for sales and discounts in Klaviyo, follow these steps:

Step 1: Create a New Campaign

1. Log in to Klaviyo: Access your Klaviyo account.
2. Navigate to Campaigns: From the left-hand sidebar, click on Campaigns.
3. Create Campaign: Click on the Create Campaign button.

Step 2: Configure Campaign Details

1. Name Your Campaign: Give your campaign a descriptive name, such as “July Sales Notification”.
2. Select Recipients: Choose your target audience. This can be a specific segment of your email list, such as VIP customers or subscribers interested in discounts.

Step 3: Design Your Email

1. Email Template: Select an email template that suits your promotion style. Klaviyo provides various templates, or you can create a custom one.
2. Content: Include compelling content in your email:
   • Subject Line: Craft an engaging subject line, such as “Exclusive July Discounts Just for You!”
   • Body Content: Highlight the sales and discounts, using clear and attractive visuals. Include call-to-action buttons like “Shop Now” or “Get Discount”.

Step 4: Set Up Automation (Optional)

1. Navigate to Flows: Click on Flows from the sidebar if you want to automate the process.
2. Create Flow: Click Create Flow and choose a trigger, such as when a customer joins a segment or makes a purchase.
3. Add Emails to Flow: Design and add the promotional email to this flow. Set conditions to send emails based on customer actions or behaviors.

Step 5: Schedule or Send Your Campaign

1. Schedule: Choose the date and time you want your email to be sent. Ensure it aligns with the optimal engagement times of your audience.
2. Review: Double-check all settings, content, and recipient lists.
3. Send Campaign: Click on the Send Campaign button to launch your email.

Step 6: Monitor and Analyze

1. Track Performance: Use Klaviyo’s analytics to monitor the performance of your email campaign. Look at open rates, click rates, and conversions.
2. Adjust Strategy: Based on the performance data, adjust your future campaigns to improve results.

Tips for Effective Sales Notifications

• Personalization: Use dynamic tags to personalize emails with customer names and preferences.
• Clear Call-to-Action: Ensure your call-to-action buttons are prominent and straightforward.
• Mobile Optimization: Make sure your email is optimized for mobile devices.
• Test Variations: A/B test different subject lines, email designs, and send times to find the most effective combinations.

By following these steps, you can effectively set up email notifications for sales and discounts in Klaviyo, ensuring your customers are informed and engaged with your promotions.