Setting up back-in-stock emails in Klaviyo allows you to notify customers when an out-of-stock product is available again. This can help drive sales and improve customer satisfaction. Here’s how to set up back-in-stock emails in Klaviyo:
Step-by-Step Guide to Setting Up Back-in-Stock Emails in Klaviyo
- Log in to Klaviyo:
- Go to your Klaviyo account and log in with your credentials.
- Integrate Your eCommerce Platform:
- Ensure your eCommerce platform (such as Shopify, WooCommerce, BigCommerce, etc.) is integrated with Klaviyo.
- This integration allows Klaviyo to track inventory levels and customer activity.
- Enable Back-in-Stock Functionality:
- Navigate to “Integrations” in Klaviyo.
- Click on your eCommerce platform and ensure that “Back-in-Stock” is enabled.
- Set Up the Back-in-Stock Flow:
- Go to the “Flows” tab in Klaviyo.
- Click on “Create Flow.”
- Search for and select the “Back-in-Stock” flow template. This pre-built template is designed specifically for notifying customers when products are back in stock.
- Customize the Back-in-Stock Flow:
- The flow typically includes a trigger for when a product is restocked, followed by an email notifying customers.
- Click on the email action within the flow to customize the email template.
- Design the Back-in-Stock Email:
- Use Klaviyo’s drag-and-drop editor to customize your back-in-stock email.
- Include dynamic variables to personalize the email, such as the product name, image, and link to purchase.
- Ensure the email is visually appealing and has a clear call-to-action button that directs customers to the product page.
- Configure Flow Settings:
- Set the timing for the email to be sent as soon as the product is back in stock.
- You can add additional steps to the flow if needed, such as follow-up emails or conditional splits based on customer behavior.
- Test the Flow:
- Before activating the flow, test it to ensure that it works correctly.
- Temporarily restock a product and sign up for back-in-stock notifications to see if you receive the email as expected.
- Activate the Flow:
- Once you are satisfied with the setup and testing, activate the flow by clicking “Review and Turn On.”
Example Back-in-Stock Email Template
Subject Line:
- “Good News! [Product Name] is Back in Stock!”
Body:
- Header Image: Your brand’s logo or a relevant banner image.
- Greeting: “Hi [First Name],”
- Message: “Great news! The product you’ve been waiting for, [Product Name], is now back in stock. Don’t miss out—get it before it sells out again!”
- Product Image: Display an image of the back-in-stock product.
- Product Details: Brief description, price, and any special offers.
- Call-to-Action: A prominent button saying “Shop Now” or “Buy Now” linking to the product page.
- Footer: Additional information, such as customer service contact details, return policy, etc.
Tips for Effective Back-in-Stock Emails
- Urgency and Scarcity: Highlight the limited availability of the product to create a sense of urgency.
- Personalization: Use dynamic variables to personalize the email with the customer’s name and the product they were interested in.
- Clear Call-to-Action: Ensure your call-to-action button is easily visible and leads directly to the product page.
- Mobile Optimization: Make sure your email is mobile-friendly, as many customers will open it on their mobile devices.
- Follow-Up: Consider adding a follow-up email to remind customers if they haven’t purchased the product within a certain timeframe.
By following these steps and best practices, you can effectively set up back-in-stock emails in Klaviyo to notify customers when their desired products are available again, driving sales and improving customer satisfaction.
