Setting up abandoned cart emails in Klaviyo helps you recover potential lost sales by reminding customers of the items they left in their shopping cart. Here’s a step-by-step guide to set up an effective abandoned cart email flow:
Step 1: Define Your Abandoned Cart Strategy
- Identify Goals:
- Determine what you want to achieve with your abandoned cart emails (e.g., recover lost sales, provide incentives to complete purchases).
- Plan the Content:
- Outline the content for each email in the series, including timing and incentives.
Step 2: Integrate Your E-commerce Platform with Klaviyo
- Ensure Integration:
- Make sure your e-commerce platform (e.g., Shopify, WooCommerce, Magento) is integrated with Klaviyo. This integration allows Klaviyo to track cart events and customer data.
Step 3: Create a New Abandoned Cart Flow
- Log in to Klaviyo:
- Go to your Klaviyo dashboard.
- Navigate to the Flows Tab:
- Click on the “Flows” tab.
- Create a New Flow:
- Click “Create Flow” and select “Create from Scratch” or choose a pre-built “Abandoned Cart” template.
- Name Your Flow:
- Give your flow a descriptive name, such as “Abandoned Cart Recovery.”
Step 4: Set the Trigger for Your Flow
- Choose a Trigger:
- Select “Metric Trigger” as the event that will start your flow.
- Select the Metric:
- Choose “Checkout Started” or “Started Checkout” as the metric. This will trigger the flow when a customer starts the checkout process but does not complete it.
Step 5: Add Actions to Your Flow
- Add the First Email:
- Drag and drop an “Email” action into your flow immediately after the trigger.
- Click on the email action to open the email editor.
- Design the First Email:
- Subject Line: Craft a compelling subject line like “Did you forget something?”
- Email Content: Remind the customer of the items in their cart, provide a clear call to action to complete the purchase, and include product images and details.
- Personalization: Use dynamic tags like {{ first_name }} to personalize the email.
- Add a Delay:
- Drag and drop a “Time Delay” action into your flow after the first email.
- Set an appropriate delay (e.g., 4-6 hours).
- Add Subsequent Emails:
- Repeat the process to add additional emails and delays. Here’s a suggested structure:
- Email 2: Send 24 hours after the first email. Include a reminder of the cart items and offer assistance (e.g., “Need Help Completing Your Order?”).
- Email 3: Send 48 hours after the second email. Create urgency by mentioning limited stock or offer a discount code to encourage purchase completion.
Step 6: Design Each Email Template
- Use Klaviyo’s Email Editor:
- Use the drag-and-drop editor to create visually appealing and engaging email templates.
- Include high-quality images, clear headings, and concise copy.
- Ensure each email has a clear and prominent call to action.
- Personalize Your Emails:
- Use dynamic content blocks to tailor the message to each recipient.
- Include personalized recommendations or offers based on the items in their cart.
Step 7: Test Your Flow
- Send Test Emails:
- Use Klaviyo’s testing feature to send test emails to yourself or your team.
- Check for errors, ensure all links and personalization tags work correctly, and optimize the design and content.
Step 8: Activate Your Flow
- Turn On the Flow:
- Once you are satisfied with the setup and testing, activate the flow by toggling the switch to “Live.”
Step 9: Monitor and Optimize
- Track Performance:
- Use Klaviyo’s analytics to monitor the performance of your abandoned cart emails. Track metrics such as open rates, click-through rates, and conversion rates.
- Optimize Based on Data:
- Make adjustments based on performance data. A/B test different subject lines, email content, and timing to optimize your flow.
Example Abandoned Cart Flow
- Email 1:
- Subject Line: “Did you forget something?”
- Content: Remind the customer of the items in their cart, include product images and details, and provide a clear call to action to complete the purchase.
- Delay:
- Time Delay: 4 hours
- Email 2:
- Subject Line: “Your Cart is Waiting for You!”
- Content: Include a reminder of the cart items, offer assistance, and provide a clear call to action.
- Delay:
- Time Delay: 24 hours
- Email 3:
- Subject Line: “Complete Your Purchase Today!”
- Content: Create urgency, mention limited stock or offer a discount code to encourage purchase completion, and provide a clear call to action.
By following these steps, you can set up an effective abandoned cart email flow in Klaviyo that helps recover lost sales and engage customers.
