How to use Klaviyo for SMS marketing

Using Klaviyo for SMS marketing allows you to send targeted and personalized text messages to your customers, complementing your email marketing efforts. Here’s a step-by-step guide on how to use Klaviyo for SMS marketing:

Step 1: Enable SMS in Klaviyo

1. Log in to your Klaviyo account.
2. Click on your account name in the bottom left corner and select Account.
3. Go to the Settings tab and select SMS.
4. Enable SMS by following the prompts and agreeing to the terms and conditions.

Step 2: Collect SMS Consent

1. Create a signup form to collect phone numbers and SMS consent from your customers.

• Go to Signup Forms and click Create Signup Form.
• Choose a form type, such as a pop-up or embedded form.
• Customize the form to include fields for phone numbers and an SMS consent checkbox.
• Add clear language explaining that customers are opting in to receive SMS messages from your brand.

1. Promote your SMS list via email campaigns, social media, and on your website to encourage sign-ups.

Step 3: Create an SMS Campaign

1. Navigate to the Campaigns tab.
2. Click on Create Campaign.
3. Select SMS as the campaign type.

Step 4: Compose Your SMS Message

1. Enter the campaign name for internal use.
2. Compose your SMS message in the message editor. Keep in mind:

• SMS messages are limited to 160 characters.
• Use clear and concise language.
• Include a strong call-to-action (CTA).
• Personalize the message with the recipient’s name or other data if possible.
• Ensure compliance with SMS marketing regulations by including opt-out instructions, such as “Reply STOP to unsubscribe.”

1. Preview your SMS message to see how it will look on different devices.

Step 5: Choose Your Audience

1. Select the list or segment of contacts to receive your SMS campaign.

• You can target all subscribers who have opted in for SMS or create specific segments based on customer behavior, location, purchase history, etc.

Step 6: Schedule or Send Your SMS Campaign

1. Choose to send the campaign immediately or schedule it for a later date and time.
2. Click on Review & Send to finalize your campaign settings.
3. Send or schedule your SMS campaign.

Step 7: Monitor and Optimize Your SMS Campaign

1. Track the performance of your SMS campaign using Klaviyo’s analytics.

• Monitor key metrics such as delivery rate, open rate, click-through rate, and conversion rate.
• Analyze the data to understand what works and what doesn’t.

1. Optimize future campaigns based on the insights gathered. You can:

• A/B test different messages, CTAs, and send times.
• Segment your audience more effectively to deliver personalized content.
• Refine your message content to increase engagement and conversions.

Tips for Effective SMS Marketing

• Be concise: SMS messages have a character limit, so make sure your message is short and to the point.
• Timing is key: Send messages at times when your audience is most likely to engage.
• Personalize your messages: Use customer data to make your messages more relevant and engaging.
• Provide value: Offer exclusive deals, timely updates, and useful information to keep your audience interested.
• Respect privacy: Always provide a way for recipients to opt out and respect their preferences.

By following these steps, you can effectively use Klaviyo for SMS marketing to engage with your customers, drive sales, and complement your overall marketing strategy. If you have any specific questions or need further assistance, feel free to ask!