Using Klaviyo for low inventory emails helps you notify customers when products are running low, encouraging them to purchase before the items are out of stock. Here’s a step-by-step guide on how to set this up effectively:
Step 1: Enable Web Tracking and Product Feed in Klaviyo
- Log in to Klaviyo:
- Go to your Klaviyo dashboard.
- Enable Web Tracking:
- Navigate to the “Settings” tab.
- Click on “Web Tracking” and follow the instructions to add the tracking code to your website. This will help you track customer behavior and product interactions.
- Set Up a Product Feed:
- Ensure your e-commerce platform is integrated with Klaviyo and your product feed is up-to-date. Klaviyo integrates well with platforms like Shopify, WooCommerce, and Magento.
Step 2: Create a Segment for Low Inventory Products
- Go to Lists & Segments:
- In Klaviyo, click on the “Lists & Segments” tab.
- Create a New Segment:
- Click “Create List / Segment” and choose “Segment.”
- Define Segment Criteria:
- Set criteria to identify products with low inventory. This often involves creating a custom property or event that tracks inventory levels. For example:
- “Product Inventory is less than or equal to X units.”
Step 3: Set Up a Low Inventory Flow
- Go to the Flows Tab:
- In Klaviyo, click on the “Flows” tab.
- Create a New Flow:
- Click “Create Flow” and select “Create from Scratch.”
- Name Your Flow:
- Give your flow a name, such as “Low Inventory Alert.”
- Set the Trigger:
- Choose a trigger for the flow. For low inventory emails, you typically use a custom event or metric that indicates a product’s inventory level.
Step 4: Design Your Low Inventory Email
- Add an Email Action:
- Drag and drop an “Email” action into your flow immediately after the trigger.
- Design the Email Template:
- Click on the email action to open the email editor.
- Use Klaviyo’s drag-and-drop editor to create an engaging email.
- Include Essential Information:
- Product Details: Highlight the product that is low in stock, including its name, image, and current price.
- Urgency Message: Emphasize the urgency of purchasing before the product is out of stock.
- Call to Action: Include a clear and prominent “Buy Now” or “Shop Now” button that links directly to the product page.
- Personalize the Email:
- Use dynamic content blocks to personalize the email with customer details and product information.
- Use dynamic tags like {{ first_name }} and {{ product_name }} to address the recipient personally.
- Craft a Compelling Subject Line:
- Example: “Hurry! [Product Name] is Almost Out of Stock!”
Step 5: Test Your Flow
- Add a Conditional Split (Optional):
- If you want to send different emails based on certain conditions (e.g., customer segments, past purchases), add a conditional split to your flow.
- Test the Flow:
- Run a test to ensure everything is set up correctly.
- Use a test email address and simulate the flow to see how the emails look and function.
Step 6: Activate the Flow
- Activate the Flow:
- Once you are satisfied with the setup and testing, activate the flow to start sending low inventory emails to customers.
Additional Tips
- Monitor and Optimize:
- Regularly check the performance of your low inventory emails.
- Use Klaviyo’s analytics tools to track open rates, click-through rates, and conversions.
- Make adjustments to your email design or flow settings based on performance data.
- Automate Inventory Updates:
- Ensure your product inventory levels are updated in real-time to accurately trigger low inventory alerts.
- Create Urgency:
- Use countdown timers and urgency messages to encourage immediate action.
- Segment Your Audience:
- Consider creating different segments for different types of products or customer behaviors to tailor your low inventory notifications more effectively.
- Follow Up:
- If the product goes out of stock, consider setting up a back-in-stock notification flow to alert customers when it becomes available again.
By following these steps, you can set up an effective low inventory email flow in Klaviyo that helps drive sales by creating a sense of urgency and encouraging customers to purchase before products run out of stock.