Abandoned browse emails are a powerful tool to re-engage visitors who have shown interest in your products but left your website without making a purchase. Setting up abandoned browse emails in Klaviyo allows you to remind these visitors about the products they viewed, encouraging them to return and complete their purchase. In this blog post, we’ll guide you through the steps to set up effective abandoned browse emails in Klaviyo.
Step 1: Integrate Your E-commerce Platform with Klaviyo
- Log in to Klaviyo:
- Access your account at Klaviyo.
- Ensure Integration:
- Make sure your e-commerce platform (e.g., Shopify, WooCommerce, Magento, BigCommerce) is integrated with Klaviyo. This integration is crucial for tracking customer behavior on your website.
Step 2: Enable Web Tracking
- Enable Web Tracking in Klaviyo:
- Log in to your Klaviyo account.
- Go to “Integrations” > “Web Tracking”.
- Ensure web tracking is enabled. This allows Klaviyo to track visitor behavior such as page views and product views on your website.
- Install the Klaviyo JavaScript Snippet:
- Copy the Klaviyo web tracking JavaScript snippet from your Klaviyo account.
- Add the snippet to your website’s header. You can do this by editing your theme’s header file or using a plugin that allows you to add custom code to the header.
Step 3: Create a New Flow
- Navigate to Flows:
- Click on “Flows” in the left-hand sidebar of your Klaviyo dashboard.
- Create a New Flow:
- Click “Create Flow”.
- In the flow library, search for and select the “Abandoned Browse” template.
- Click “Create Flow” to use the template.
Step 4: Configure the Flow Trigger
- Set the Trigger:
- The flow should be triggered by the event “Viewed Product”. This event is tracked when a visitor views a product page on your website.
- Configure Trigger Filters:
- Click on the trigger block to customize the trigger settings. Set filters to ensure the flow triggers only for visitors who have viewed a product but have not made a purchase within a specified time frame.
Step 5: Customize Abandoned Browse Emails
- Edit the First Email:
- Click on the first email in the flow to open the email editor.
- Customize the subject line, preview text, and email content to match your brand’s voice and style.
- Use dynamic content to personalize the email. For example, include the customer’s name using
{{ first_name }}
and display the viewed products using dynamic blocks. Example subject lines: - “Still thinking about it, {{ first_name }}?”
- “Don’t miss out on these items!”
- “Your favorites are waiting, {{ first_name }}!”
- Add Product Images and Details:
- Include images, names, and prices of the products the visitor viewed. Use Klaviyo’s dynamic blocks to automatically pull this information from the browsing data.
- Add Call-to-Action (CTA) Buttons:
- Include a prominent CTA button like “View Product” or “Continue Shopping” that links directly to the product page on your website.
Step 6: Add Additional Emails to the Flow
- Add a Time Delay:
- After the first email, add a time delay block to wait before sending the next reminder email. A common practice is to wait 24 hours.
- Create Additional Reminder Emails:
- Add another email to the flow after the time delay block.
- Customize the content similarly to the first email but with a different message or incentive. For example, if the first email did not include a discount, consider offering one in the second email.
- Set Additional Delays:
- Add additional time delays and emails as needed. Many successful abandoned browse flows include 2-3 reminder emails spaced out over several days.
Step 7: Activate the Flow
- Review the Flow:
- Ensure all emails are correctly configured, and the flow is set up according to your preferences.
- Turn On the Flow:
- Once you’re satisfied with the setup, click “Turn On” to activate the flow.
Monitoring and Optimization
- Track Performance:
- Monitor the performance of your abandoned browse flow in Klaviyo’s analytics dashboard.
- Track key metrics such as open rates, click rates, and conversion rates.
- A/B Testing:
- Conduct A/B tests on subject lines, email content, and incentives to determine what works best.
- Optimize your emails based on the results to improve engagement and conversions.
- Regular Review:
- Regularly review your abandoned browse flow to ensure it remains effective.
- Make adjustments based on customer feedback and performance data.
Conclusion
By setting up abandoned browse emails in Klaviyo, you can effectively re-engage visitors who have shown interest in your products but left your website without making a purchase. This targeted approach can help you recover lost sales and boost your revenue. Follow the steps outlined in this guide to create and optimize your abandoned browse email flow in Klaviyo.
If you have any specific questions or need further assistance, feel free to ask!