How to track email performance in Klaviyo

Tracking email performance in Klaviyo involves monitoring various metrics and reports that provide insights into the effectiveness of your email campaigns. Here’s a step-by-step guide on how to do it:

Step 1: Accessing Campaign Reports

1. Log in to Klaviyo: Open Klaviyo and log in to your account.
2. Navigate to Campaigns: Click on the “Campaigns” tab in the left-hand sidebar.
3. Select a Campaign: Choose the email campaign you want to analyze by clicking on its name.

Step 2: Reviewing Campaign Metrics

Once you select a campaign, you will be taken to the campaign report page, where you can see various metrics:

1. Overview: A summary of your campaign’s performance, including:

• Total Sent: Number of emails sent.
• Open Rate: Percentage of recipients who opened the email.
• Click Rate: Percentage of recipients who clicked on a link within the email.
• Bounce Rate: Percentage of emails that were not delivered.
• Unsubscribe Rate: Percentage of recipients who unsubscribed after receiving the email.

1. Recipient Activity: Detailed information on how recipients interacted with your email, such as opens, clicks, and conversions.
2. Link Performance: Breakdown of which links in your email received the most clicks.
3. Geographical Performance: Insights into where your email was most engaged with geographically.

Step 3: Advanced Reporting

For more detailed insights, you can use advanced reporting features in Klaviyo:

1. A/B Testing Results: If you ran an A/B test, you can compare the performance of different versions of your email.
2. Segment Performance: Analyze how different segments of your list performed with the email.
3. Flows: If the email is part of an automated flow, check the performance within the flow context to see how it affects overall engagement and conversions.

Step 4: Custom Reports

Klaviyo allows you to create custom reports to track specific metrics over time:

1. Navigate to Analytics: Click on “Analytics” in the left-hand sidebar.
2. Custom Reports: Select “Custom Reports” and create a new report.
3. Choose Metrics: Select the metrics you want to track, such as opens, clicks, revenue, etc.
4. Set Filters: Apply filters to narrow down the data, like specific time periods or recipient segments.
5. Generate Report: Run the report and review the data.

Step 5: Exporting Data

If you need to analyze the data further or share it with others, you can export the report:

1. Export Options: On the campaign report page, look for the export options.
2. Select Format: Choose the format (e.g., CSV, Excel) and export the data.
3. Download: Download the file to your computer for further analysis.

By regularly reviewing these reports and metrics, you can gain valuable insights into your email campaigns’ performance and make data-driven decisions to optimize your future campaigns.