How to set up Klaviyo pop-ups

Setting up Klaviyo pop-ups is an effective way to capture email addresses and engage with your website visitors. Here’s a step-by-step guide on how to set up Klaviyo pop-ups:

Step 1: Log in to Klaviyo

1. Log in to your Klaviyo account.

Step 2: Navigate to the Signup Forms Section

1. Click on the “Signup Forms” tab from the left-hand menu.

Step 3: Create a New Signup Form

1. Click on the “Create Signup Form” button.
2. Select “Pop-Up” from the list of form types.

Step 4: Choose a Template

1. Select a pre-designed template that suits your needs, or start with a blank template to create a custom design.

Step 5: Customize Your Pop-Up

1. Design your pop-up using Klaviyo’s form builder. You can customize various elements such as:

• Text: Add and edit the text to match your branding and message.
• Images: Add images or logos to make your pop-up visually appealing.
• Fields: Add fields like email, name, phone number, etc., that you want to collect from your visitors.
• Buttons: Customize the call-to-action button text and style.

1. Adjust the layout and style to match your website’s look and feel.

Step 6: Set Up Targeting and Behavior

1. Targeting: Define who should see the pop-up. You can target all visitors, new visitors, returning visitors, or visitors from specific sources.
2. Behavior: Set up the behavior triggers for the pop-up, such as:

• Time Delay: Show the pop-up after a certain amount of time on the page.
• Scroll Percentage: Show the pop-up after the visitor scrolls a certain percentage of the page.
• Exit Intent: Show the pop-up when the visitor is about to leave the page.

Step 7: Configure Submission Actions

1. After Submission: Decide what happens after a visitor submits the form. Common actions include:

• Show a Success Message: Display a thank you message or confirmation.
• Redirect to URL: Redirect the visitor to a specific page after submission.

1. Add the new contacts to a specific list or segment in Klaviyo.

Step 8: Review and Publish Your Pop-Up

1. Review all the settings and design elements to ensure everything is set up correctly.
2. Click on the “Publish Form” button to make your pop-up live on your website.

Step 9: Install the Klaviyo Embed Code (if not already installed)

1. Go to the “Signup Forms” tab and select “Manage Installations.”
2. Copy the provided embed code.
3. Paste the embed code into the header of your website’s HTML, or use your website’s theme settings to add the code to the header.

Step 10: Monitor and Optimize

1. Monitor the performance of your pop-ups through Klaviyo’s analytics.
2. Optimize your pop-ups based on performance data. Make adjustments to the design, targeting, and behavior settings to improve conversion rates.

Tips for Effective Pop-Ups

• Keep it simple: Make sure the form is easy to understand and quick to fill out.
• Offer incentives: Provide a discount, free resource, or other incentives to encourage sign-ups.
• Test different variations: A/B test different designs, messages, and triggers to find what works best for your audience.
• Ensure mobile-friendliness: Make sure your pop-up is responsive and looks good on all devices.

By following these steps, you can set up effective Klaviyo pop-ups to capture leads and engage with your website visitors. If you have any specific questions or need further assistance, feel free to ask!