How to set up Klaviyo for new arrival emails

Setting up Klaviyo for new arrival emails helps you keep your customers informed about your latest products, driving engagement and sales. Here’s a step-by-step guide to help you set up and optimize new arrival email campaigns in Klaviyo:

Step 1: Plan Your New Arrival Campaign

1. Define Your Goals:

• Determine what you want to achieve with your new arrival emails (e.g., increase sales, boost engagement, create awareness).

1. Identify Your Target Audience:

• Decide which customers you want to target with these emails. Consider loyal customers, recent buyers, or those who have shown interest in similar products.

1. Set Up a Content Calendar:

• Plan the dates and content for each email to align with your product launch schedule.

Step 2: Segment Your Audience

1. Go to Lists & Segments:

• In Klaviyo, click on the “Lists & Segments” tab.

1. Create a New Segment:

• Click “Create List / Segment” and choose “Segment.”

1. Define Segment Criteria:

• Create segments based on customer behavior and attributes. Examples:
  • Loyal Customers: Customers who have made multiple purchases.
  • Recent Buyers: Customers who have made a purchase within the last 30 days.
  • Interest-Based: Customers who have shown interest in similar product categories.

Step 3: Design Your New Arrival Email Templates

1. Create a New Campaign:

• Go to the “Campaigns” tab in Klaviyo.
• Click “Create Campaign” and select “Email.”

1. Choose a Template:

• Use Klaviyo’s pre-designed templates or create a custom design that aligns with your brand.

1. Include Key Elements:

• Compelling Subject Line: Use engaging language to capture attention.
• Product Images: Include high-quality images of the new arrivals.
• Product Details: Provide key details about the new products, such as features, benefits, and pricing.
• Call to Action: Encourage customers to explore the new arrivals with a clear and prominent button (e.g., “Shop Now” or “View New Arrivals”).
• Personalization: Use dynamic content to personalize the email with the recipient’s name and relevant product recommendations.
• Social Proof: Include customer reviews or testimonials if available.

Step 4: Set Up Automated New Arrival Flows

1. Go to the Flows Tab:

• In Klaviyo, click on the “Flows” tab.

1. Create a New Flow:

• Click “Create Flow” and select “Create from Scratch.”

1. Name Your Flow:

• Give your flow a name, such as “New Arrival Email Flow.”

1. Set the Trigger:

• Choose a trigger for the flow. For new arrivals, you might use a date-based trigger to coincide with your product launch or a list-trigger for specific segments.

Step 5: Design the Flow Emails

1. Add an Email Action:

• Drag and drop an “Email” action into your flow immediately after the trigger.

1. Design the Email Template:

• Click on the email action to open the email editor.
• Use Klaviyo’s drag-and-drop editor to design an eye-catching and informative new arrival email.

1. Personalize the Email:

• Use dynamic content blocks to personalize the email with customer details and relevant product recommendations.
• Use dynamic tags like {{ first_name }} to address the recipient personally.

1. Craft a Compelling Subject Line:

• Example: “Just Arrived: [Product Name] You’ll Love!” or “Discover Our Latest Collection Now!”

Step 6: Test Your Flow

1. Test the Flow:

• Run a test to ensure everything is set up correctly.
• Use a test email address and simulate the flow to see how the emails look and function.

Step 7: Activate the Flow

1. Activate the Flow:

• Once you are satisfied with the setup and testing, activate the flow to start sending new arrival emails to customers.

Additional Tips

1. Monitor and Optimize:

• Regularly check the performance of your new arrival emails.
• Use Klaviyo’s analytics tools to track open rates, click-through rates, and conversion rates.
• Make adjustments to your email design or flow settings based on performance data.

1. Include Limited-Time Offers:

• Create urgency by including limited-time offers or exclusive discounts for the new arrivals.

1. Leverage Social Media:

• Complement your email campaign with social media promotions to increase reach and engagement.

1. Segment Your Audience Further:

• Create different versions of your new arrival emails for different segments to ensure relevancy and personalization.

1. Encourage Sharing:

• Include social sharing buttons and encourage customers to share the new arrivals with their friends and family.

By following these steps, you can set up an effective new arrival email campaign in Klaviyo that keeps your customers informed and engaged with your latest products.