How to integrate Klaviyo with Stripe

Integrating Klaviyo with Stripe allows you to sync your Stripe transaction data with Klaviyo, enabling you to create targeted email campaigns and automate flows based on your customers’ payment behaviors. Here’s a step-by-step guide to set up this integration:

Step 1: Set Up a Middleware Tool

Since Klaviyo doesn’t have a direct integration with Stripe, you’ll need a middleware tool like Zapier to connect them.

1. Sign Up for Zapier:

• If you don’t already have a Zapier account, go to Zapier and sign up for a free account.

Step 2: Connect Stripe to Zapier

1. Log in to Zapier:

• Log in to your Zapier account.

1. Create a New Zap:

• Click on “Create Zap” in the top-right corner of the dashboard.

1. Choose Stripe as the Trigger App:

• In the “Choose App & Event” section, search for and select “Stripe”.
• Choose a trigger event such as “New Charge” to trigger the Zap when a new charge is created.

1. Connect Your Stripe Account:

• Click “Sign in to Stripe”.
• You will be prompted to log in to your Stripe account and authorize Zapier to access your Stripe data.

Step 3: Set Up the Trigger

1. Choose Account:

• Select the Stripe account you just connected.

1. Set Up Trigger:

• Configure the trigger settings based on your requirements.

1. Test the Trigger:

• Click “Test Trigger” to ensure that Zapier can pull data from Stripe.
• If the test is successful, click “Continue”.

Step 4: Connect Klaviyo to Zapier

1. Choose Klaviyo as the Action App:

• In the “Choose App & Event” section, search for and select “Klaviyo”.
• Choose an action event, such as “Add/Update Subscriber”.

1. Connect Your Klaviyo Account:

• Click “Sign in to Klaviyo”.
• You will be prompted to enter your Klaviyo API key.

1. Get Your Klaviyo API Key:

• Log in to your Klaviyo account at Klaviyo.
• Go to “Account” > “Settings” > “API Keys”.
• Click “Create API Key” if you don’t have one. Copy the public API key.

1. Enter the API Key in Zapier:

• Paste the API key into the Zapier prompt and click “Yes, Continue”.
• Zapier will now be connected to your Klaviyo account.

Step 5: Set Up the Action

1. Choose Account:

• Select the Klaviyo account you just connected.

1. Set Up Action:

• Configure the action settings. Map the data from Stripe to the corresponding fields in Klaviyo. For example:
  • Map Stripe customer email to the Klaviyo email field.
  • Add custom properties such as charge amount or transaction ID.

1. Test the Action:

• Click “Test & Continue” to ensure that Zapier can successfully send data to Klaviyo.
• If the test is successful, click “Continue”.

Step 6: Activate the Zap

1. Name Your Zap:

• Give your Zap a descriptive name, such as “Stripe to Klaviyo Transaction Sync”.

1. Turn On the Zap:

• Toggle the switch to turn on your Zap.
• Your Zap is now active and will run automatically based on the trigger you set.

Step 7: Create Automated Flows in Klaviyo

1. Navigate to Flows:

• In Klaviyo, click on “Flows” in the left-hand sidebar.

1. Create a New Flow:

• Click “Create Flow” and choose the relevant template or start from scratch.

1. Set Up Trigger:

• Set the trigger based on the custom property or event you created from the Stripe data.

1. Add Email Actions:

• Design your emails to engage customers based on their purchase behavior, such as post-purchase follow-ups, feedback requests, or special offers for repeat customers.

Monitoring and Optimization

1. Track Performance:

• Use Klaviyo’s analytics to monitor the performance of your transactional emails and automated flows.

1. Optimize Campaigns:

• Conduct A/B tests and analyze results to continuously improve your email marketing strategy.

By following these steps, you can effectively integrate Stripe with Klaviyo using Zapier, enabling you to leverage transaction data for personalized and targeted email campaigns. If you have any specific questions or need further assistance, feel free to ask!