How to integrate Klaviyo with social media platforms

Integrating Klaviyo with social media platforms can enhance your marketing strategy by allowing you to leverage social media data for email campaigns and retargeting. Here’s how you can integrate Klaviyo with major social media platforms:

Facebook and Instagram Integration

Step 1: Connect Your Facebook Account

1. Login to Klaviyo: Go to your Klaviyo account.
2. Navigate to Integrations: Click on the “Integrations” tab in the left-hand menu.
3. Find Facebook: Search for the Facebook integration and click on it.
4. Connect Account: Click on the “Connect to Facebook” button. You will be prompted to log in to your Facebook account.
5. Authorize Klaviyo: Allow Klaviyo to access your Facebook Ads Manager.

Step 2: Sync Audiences

1. Create Custom Audiences: In Klaviyo, go to the “Audiences” tab.
2. Sync Lists and Segments: Choose the lists and segments you want to sync with Facebook. This allows you to create custom audiences in Facebook for targeted advertising.
3. Update Frequency: Set the sync frequency to keep your Facebook audiences updated with your Klaviyo data.

Step 3: Use Facebook Audiences in Klaviyo Campaigns

1. Targeting: Use your Facebook custom audiences to retarget customers or create lookalike audiences for broader reach.
2. Personalized Ads: Create personalized ad campaigns on Facebook and Instagram using the synced data from Klaviyo.

Twitter Integration

Step 1: Connect Your Twitter Account

1. Login to Klaviyo: Go to your Klaviyo account.
2. Navigate to Integrations: Click on the “Integrations” tab in the left-hand menu.
3. Find Twitter: Search for the Twitter integration and click on it.
4. Connect Account: Click on the “Connect to Twitter” button. You will be prompted to log in to your Twitter account.
5. Authorize Klaviyo: Allow Klaviyo to access your Twitter Ads Manager.

Step 2: Sync Audiences

1. Create Custom Audiences: In Klaviyo, go to the “Audiences” tab.
2. Sync Lists and Segments: Choose the lists and segments you want to sync with Twitter. This allows you to create custom audiences in Twitter for targeted advertising.
3. Update Frequency: Set the sync frequency to keep your Twitter audiences updated with your Klaviyo data.

Step 3: Use Twitter Audiences in Klaviyo Campaigns

1. Targeting: Use your Twitter custom audiences to retarget customers or create tailored audiences for broader reach.
2. Personalized Ads: Create personalized ad campaigns on Twitter using the synced data from Klaviyo.

LinkedIn Integration

Step 1: Connect Your LinkedIn Account

1. Login to Klaviyo: Go to your Klaviyo account.
2. Navigate to Integrations: Click on the “Integrations” tab in the left-hand menu.
3. Find LinkedIn: Search for the LinkedIn integration and click on it.
4. Connect Account: Click on the “Connect to LinkedIn” button. You will be prompted to log in to your LinkedIn account.
5. Authorize Klaviyo: Allow Klaviyo to access your LinkedIn Ads Manager.

Step 2: Sync Audiences

1. Create Custom Audiences: In Klaviyo, go to the “Audiences” tab.
2. Sync Lists and Segments: Choose the lists and segments you want to sync with LinkedIn. This allows you to create custom audiences in LinkedIn for targeted advertising.
3. Update Frequency: Set the sync frequency to keep your LinkedIn audiences updated with your Klaviyo data.

Step 3: Use LinkedIn Audiences in Klaviyo Campaigns

1. Targeting: Use your LinkedIn custom audiences to retarget customers or create lookalike audiences for broader reach.
2. Personalized Ads: Create personalized ad campaigns on LinkedIn using the synced data from Klaviyo.

General Tips for Social Media Integration

1. Leverage Lookalike Audiences: Use your synced Klaviyo lists to create lookalike audiences on social media platforms to reach new potential customers who resemble your existing audience.
2. Cross-Channel Campaigns: Coordinate your email and social media campaigns to create a cohesive marketing strategy. For example, use email campaigns to promote social media contests or vice versa.
3. Monitor Performance: Track the performance of your social media ads using Klaviyo’s analytics to understand the impact of your integration efforts and make data-driven decisions.

Integrating Klaviyo with social media platforms helps you enhance your marketing efforts by enabling more targeted and personalized advertising, ultimately leading to better engagement and conversion rates.