Creating targeted email campaigns in Klaviyo involves using segmentation, personalization, and tailored content to engage specific groups within your audience. Here’s a step-by-step guide on how to set up targeted email campaigns:
Steps to Create Targeted Email Campaigns in Klaviyo
1. Log into Klaviyo
- Navigate to Klaviyo’s website and log in to your account.
2. Create Segments
- Identify Segmentation Criteria:
- Determine the criteria for your segments, such as purchase history, email engagement, demographics, or browsing behavior.
- Create a New Segment:
- Go to the “Lists & Segments” tab.
- Click “Create List/Segment” and select “Segment.”
- Define your segmentation conditions. For example:
- Recent Purchasers: Customers who made a purchase in the last 30 days.
- High-Value Customers: Customers who have spent over a certain amount.
- Engaged Subscribers: Contacts who opened or clicked emails in the last 60 days.
3. Create a New Campaign
- Go to the “Campaigns” tab.
- Click “Create Campaign” and select “Email.”
4. Configure Campaign Settings
- Name Your Campaign:
- Give your campaign a descriptive name to easily identify it later.
- Choose the List or Segment:
- Select the specific segment(s) you created for this targeted campaign.
5. Design Your Email
- Email Subject and Sender Details:
- Craft a compelling subject line and ensure the sender name and email are recognizable.
- Email Content:
- Use Klaviyo’s drag-and-drop email editor to design your email.
- Personalize the email with dynamic content, such as
{{ first_name }}
or{{ favorite_product }}
. - Include relevant and targeted content based on the segment’s characteristics. For example, showcase products related to their past purchases or offer special deals for high-value customers.
- Call-to-Action (CTA):
- Ensure your email has a clear and compelling CTA that aligns with the campaign goal (e.g., “Shop Now,” “Learn More”).
6. Preview and Test
- Preview Your Email:
- Use the preview function to check how the email will look on different devices.
- Send Test Emails:
- Send test emails to yourself or colleagues to ensure everything looks and works correctly.
7. Schedule or Send Your Campaign
- Send Immediately or Schedule:
- Choose whether to send the campaign immediately or schedule it for a later time.
- Select the date and time if scheduling.
8. Monitor Campaign Performance
- Analytics and Reporting:
- Go to the “Analytics” tab to track the performance of your campaign.
- Monitor key metrics such as open rates, click-through rates, conversion rates, and revenue generated.
- Adjust and Optimize:
- Use the insights from your analytics to refine and optimize future campaigns. A/B test different subject lines, content, and send times to improve performance.
Example Targeted Campaigns
- Welcome Series for New Subscribers:
- Segment: New subscribers who joined in the last 7 days.
- Content: Welcome message, brand introduction, and a special offer for their first purchase.
- Product Recommendations for Past Purchasers:
- Segment: Customers who made a purchase in the last 30 days.
- Content: Personalized product recommendations based on their purchase history.
- Re-Engagement Campaign for Inactive Subscribers:
- Segment: Contacts who haven’t opened an email in the last 90 days.
- Content: Incentives to re-engage, such as a discount code or exclusive content.
- VIP Campaign for High-Value Customers:
- Segment: Customers who have spent over a certain amount in the last year.
- Content: Exclusive offers, early access to new products, and personalized thank-you messages.
Tips for Effective Targeted Campaigns
- Personalization: Use as much relevant data as possible to personalize emails for each segment.
- Relevance: Ensure the content of the email is highly relevant to the segment you are targeting.
- Clear CTAs: Make sure each email has a clear and actionable call-to-action.
- Responsive Design: Ensure your emails look great on all devices.
- Testing and Optimization: Continuously test different elements and optimize based on performance data.
By following these steps and tips, you can create highly effective and targeted email campaigns in Klaviyo that engage your audience and drive conversions. If you need further assistance or have specific questions, feel free to ask!