How to connect Klaviyo to Twitch

Connecting Klaviyo to Twitch can help you leverage your email marketing data to enhance your Twitch presence and engagement. Although there isn’t a direct integration between Klaviyo and Twitch, you can use third-party tools like Zapier to automate actions, such as adding new Klaviyo subscribers to a Twitch audience or triggering Klaviyo emails based on Twitch activities. Here’s a step-by-step guide on how to set up this integration using Zapier:

1. Using Zapier to Integrate Klaviyo with Twitch

Step 1: Create Accounts

  • Klaviyo Account: Ensure you have a Klaviyo account set up.
  • Twitch Account: Ensure you have a Twitch account set up.
  • Zapier Account: Sign up for a Zapier account if you don’t already have one.

Step 2: Create a New Zap

  • Start a Zap: In Zapier, click on “Make a Zap.”

Step 3: Set Up the Trigger

  • Choose Trigger App: Select Twitch as the trigger app.
  • Choose Trigger Event: Choose the trigger event, such as “New Follower,” “New Subscriber,” or “Stream Started.”
  • Connect Account: Connect your Twitch account to Zapier by providing the necessary authentication details.
  • Configure Trigger: Set up the trigger details, such as which specific events should trigger the zap, and test the trigger to ensure it works.

Step 4: Set Up the Action

  • Choose Action App: Select Klaviyo as the action app.
  • Choose Action Event: Choose the action event, such as “Add/Update Subscriber” or “Send Email.”
  • Connect Account: Connect your Klaviyo account to Zapier by providing the necessary authentication details.
  • Configure Action: Set up the action details, such as mapping Twitch data fields to Klaviyo fields.
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Step 5: Test and Turn On the Zap

  • Test the Integration: Run a test to ensure data is being transferred correctly from Twitch to Klaviyo.
  • Turn On Zap: Once tested, turn on the Zap to start the automation.

2. Embedding Twitch Content in Klaviyo Emails

Step 1: Get the Twitch Stream URL

  • Twitch Channel: Go to your Twitch channel and copy the URL of your live stream or recorded video.

Step 2: Create an Email Template in Klaviyo

  • New Campaign: Go to the “Campaigns” tab in Klaviyo and create a new email campaign.
  • Email Template: Select a template or create a new one.

Step 3: Insert the Twitch Stream Link

  • Add Link: Highlight the text or image in your email where you want to add the Twitch link, and use the link icon to insert the URL.
  • Save & Preview: Save your email and preview it to ensure the link is displayed correctly.

3. Using Third-Party Tools for More Advanced Integration

Step 1: Sign Up for a Third-Party Tool

  • Automate.io or Integromat Account: Sign up for an account with your chosen third-party tool if needed.

Step 2: Create a New Automation

  • Start a New Automation: Create a new automation workflow in the third-party tool.

Step 3: Set Up the Trigger

  • Choose Trigger App: Select Twitch as the trigger app.
  • Choose Trigger Event: Choose the trigger event, such as “New Follower” or “New Subscriber.”
  • Connect Account: Connect your Twitch account to the third-party tool.
  • Configure Trigger: Set up the trigger details and test the trigger to ensure it works.
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Step 4: Set Up the Action

  • Choose Action App: Select Klaviyo as the action app.
  • Choose Action Event: Choose the action event, such as “Add/Update Subscriber.”
  • Connect Account: Connect your Klaviyo account to the third-party tool.
  • Configure Action: Set up the action details, such as mapping Twitch data to Klaviyo fields.

Step 5: Test and Activate the Automation

  • Test the Integration: Run a test to ensure data is being transferred correctly.
  • Activate Automation: Once tested, activate the automation to start the data sync.

Benefits of Integrating Klaviyo with Twitch

  • Cross-Channel Marketing: Promote your Twitch content to your Klaviyo email subscribers and vice versa.
  • Enhanced Engagement: Use email marketing data to create more targeted and engaging Twitch streams or campaigns.
  • Automated Workflows: Save time by automating data transfer and updates between Klaviyo and Twitch.

By following these steps, you can effectively connect Klaviyo to Twitch, leveraging your email marketing data to enhance your engagement on Twitch. If you have specific requirements or need further assistance, feel free to ask!

Md Tangeer Mehedi
Md Tangeer Mehedi

I'm Md Tangeer Mehedi, an email marketing specialist with extensive experience running multiple blogs, service-based businesses, and e-commerce stores. On this website, I'm fully focused on developing e-commerce email marketing systems designed to boost sales and create flawless flowchart automations, helping businesses maximize their revenue through effective email strategies.

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