Connecting Klaviyo to Tumblr can help you leverage your email marketing data to enhance your Tumblr engagement and cross-promote content. While there isn’t a direct integration between Klaviyo and Tumblr, you can use third-party tools like Zapier to automate certain actions, such as adding new Klaviyo subscribers to a Tumblr audience or triggering Klaviyo emails based on Tumblr activities. Here’s a step-by-step guide to set up this integration using Zapier:
1. Using Zapier to Integrate Klaviyo with Tumblr
Step 1: Create Accounts
- Klaviyo Account: Ensure you have a Klaviyo account set up.
- Tumblr Account: Ensure you have a Tumblr account set up.
- Zapier Account: Sign up for a Zapier account if you don’t already have one.
Step 2: Create a New Zap
- Start a Zap: In Zapier, click on “Make a Zap.”
Step 3: Set Up the Trigger
- Choose Trigger App: Select Klaviyo as the trigger app.
- Choose Trigger Event: Choose the trigger event, such as “New Subscriber” or “Updated Profile.”
- Connect Account: Connect your Klaviyo account to Zapier.
- Configure Trigger: Set up the trigger details and test the trigger to ensure it works.
Step 4: Set Up the Action
- Choose Action App: Select Tumblr as the action app.
- Choose Action Event: Choose the action event, such as “Create Post” or “Create Text Post.”
- Connect Account: Connect your Tumblr account to Zapier.
- Configure Action: Set up the action details, such as mapping Klaviyo data fields to Tumblr actions.
Step 5: Test and Turn On the Zap
- Test the Integration: Run a test to ensure data is being transferred correctly from Klaviyo to Tumblr.
- Turn On Zap: Once tested, turn on the Zap to start the automation.
2. Embedding Tumblr Content in Klaviyo Emails
Step 1: Get the Tumblr Post URL
- Tumblr Post: Go to the Tumblr post you want to share and copy the URL.
Step 2: Create an Email Template in Klaviyo
- New Campaign: Go to the “Campaigns” tab in Klaviyo and create a new email campaign.
- Email Template: Select a template or create a new one.
Step 3: Insert the Tumblr Post Link
- Add Link: Highlight the text or image in your email where you want to add the Tumblr link, and use the link icon to insert the URL.
- Save & Preview: Save your email and preview it to ensure the link is displayed correctly.
3. Using Third-Party Tools for More Advanced Integration
Step 1: Sign Up for a Third-Party Tool
- Automate.io or Integromat Account: Sign up for an account with your chosen third-party tool if needed.
Step 2: Create a New Automation
- Start a New Automation: Create a new automation workflow in the third-party tool.
Step 3: Set Up the Trigger
- Choose Trigger App: Select Klaviyo as the trigger app.
- Choose Trigger Event: Choose the trigger event, such as “New Subscriber” or “Updated Profile.”
- Connect Account: Connect your Klaviyo account to the third-party tool.
- Configure Trigger: Set up the trigger details and test the trigger to ensure it works.
Step 4: Set Up the Action
- Choose Action App: Select Tumblr as the action app.
- Choose Action Event: Choose the action event, such as “Create Post” or “Create Text Post.”
- Connect Account: Connect your Tumblr account to the third-party tool.
- Configure Action: Set up the action details, such as mapping Klaviyo data to Tumblr actions.
Step 5: Test and Activate the Automation
- Test the Integration: Run a test to ensure data is being transferred correctly.
- Activate Automation: Once tested, activate the automation to start the data sync.
Benefits of Integrating Klaviyo with Tumblr
- Cross-Channel Marketing: Promote your Tumblr content to your Klaviyo email subscribers and vice versa.
- Enhanced Engagement: Use email marketing data to create more targeted and engaging Tumblr posts or campaigns.
- Automated Workflows: Save time by automating data transfer and updates between Klaviyo and Tumblr.
By following these steps, you can effectively connect Klaviyo to Tumblr, leveraging your email marketing data to enhance your engagement on Tumblr. If you have specific requirements or need further assistance, feel free to ask!
