How to connect Klaviyo to Telegram

Connecting Klaviyo to Telegram can be useful for automating notifications, sending messages to your Telegram channel, or communicating with customers directly via Telegram. While Klaviyo does not have a native integration with Telegram, you can use third-party services like Zapier to set up this connection. Here’s a step-by-step guide on how to achieve this:

Step 1: Set Up a Telegram Bot

1. Create a Telegram Bot:

• Open Telegram and search for the “BotFather.”
• Start a chat with BotFather and use the command /newbot to create a new bot.
• Follow the prompts to name your bot and create a username for it. You will receive an API token; save this for later.

1. Add Your Bot to a Channel or Group:

• Create a new Telegram channel or group, or use an existing one.
• Add your bot to the channel or group as an admin.

Step 2: Set Up a Zapier Account

1. Create a Zapier Account:

• If you don’t already have a Zapier account, sign up at zapier.com.

1. Create a New Zap:

• Once logged in, click on “Make a Zap” to create a new Zap (automation workflow).

Step 3: Connect Klaviyo to Zapier

1. Choose Klaviyo as the Trigger App:

• In Zapier, search for and select Klaviyo as the trigger app.
• Select the trigger event that will start your Zap, such as “New Event” or “New Subscriber.”

1. Connect Your Klaviyo Account:

• Follow the prompts to connect your Klaviyo account to Zapier.
• You may need to log in to Klaviyo and authorize the connection.

1. Set Up the Trigger:

• Configure the trigger by selecting the specific list, segment, or event in Klaviyo that will trigger the Zap.

Step 4: Connect Telegram to Zapier

1. Choose Telegram as the Action App:

• In Zapier, search for and select Telegram as the action app.
• Choose the action event, such as “Send Message” or “Send Photo.”

1. Connect Your Telegram Account:

• You will be prompted to enter your Telegram bot’s API token (obtained from BotFather).
• Follow the prompts to connect your Telegram account.

1. Set Up the Action:

• Configure the action by specifying the chat ID (you can find this by inviting your bot to the channel and using a tool like chatbase to get the chat ID).
• Customize the message or content you want to send to Telegram.

Step 5: Test and Activate Your Zap

1. Test the Zap:

• Run a test to ensure the connection works correctly. Zapier will trigger the event in Klaviyo and send a message to your Telegram chat.

1. Activate the Zap:

• Once you’ve confirmed that everything works as expected, turn on your Zap to start automating the process.

Example Use Cases

1. New Subscriber Notification:

• Set up a trigger for new subscribers in Klaviyo to send a welcome message in your Telegram channel.

1. Order Notifications:

• Trigger messages for new orders or specific customer actions to keep your team informed in real-time via Telegram.

1. Campaign Updates:

• Automatically post updates about email campaigns, such as when they are sent or when specific milestones are reached.

By following these steps, you can effectively connect Klaviyo to Telegram using Zapier, allowing you to automate messages and notifications, enhancing your communication and marketing efforts.