Connecting Klaviyo to LinkedIn can help you leverage your email marketing data to enhance your LinkedIn campaigns. While there isn’t a direct integration between Klaviyo and LinkedIn, you can use various methods to achieve this. Here’s a step-by-step guide:
1. Using Zapier to Integrate Klaviyo with LinkedIn
Step 1: Create Accounts
- Klaviyo Account: Ensure you have a Klaviyo account set up.
- LinkedIn Account: Ensure you have a LinkedIn account set up, ideally with access to LinkedIn Ads. Step 2: Sign Up for Zapier
- Zapier Account: Sign up for a Zapier account if you don’t already have one. Step 3: Create a New Zap
- Start a Zap: In Zapier, click on “Make a Zap.” Step 4: Set Up the Trigger
- Choose Trigger App: Select Klaviyo as the trigger app.
- Choose Trigger Event: Choose the trigger event (e.g., New Subscriber, New Event).
- Connect Account: Connect your Klaviyo account to Zapier.
- Configure Trigger: Set up the trigger details and test the trigger. Step 5: Set Up the Action
- Choose Action App: Select LinkedIn as the action app.
- Choose Action Event: Choose the action event (e.g., Add Contact to Matched Audience, Post Update).
- Connect Account: Connect your LinkedIn account to Zapier.
- Configure Action: Set up the action details, such as mapping Klaviyo data to LinkedIn fields. Step 6: Test and Turn On the Zap
- Test the Integration: Run a test to ensure data is being transferred correctly.
- Turn On Zap: Once tested, turn on the Zap to start the automation.
2. Using LinkedIn Matched Audiences
Step 1: Export Klaviyo Audience Data
- Create a Segment: In Klaviyo, create a segment of your audience that you want to target on LinkedIn.
- Export Segment: Export the segment data to a CSV file. Step 2: Upload Audience to LinkedIn
- LinkedIn Campaign Manager: Log in to your LinkedIn Campaign Manager account.
- Create Audience: Go to the Audiences section and create a new audience.
- Upload CSV: Upload the CSV file exported from Klaviyo to create a new matched audience.
3. Using Third-Party Tools for Integration
If you need more advanced integration, consider using third-party tools like Automate.io.
Step 1: Sign Up for Automate.io
- Automate.io Account: Sign up for an Automate.io account if you don’t already have one. Step 2: Create a New Bot
- Start a Bot: In Automate.io, click on “Create a Bot.” Step 3: Set Up the Trigger
- Choose Trigger App: Select Klaviyo as the trigger app.
- Choose Trigger Event: Choose the trigger event (e.g., New Subscriber, New Event).
- Connect Account: Connect your Klaviyo account to Automate.io.
- Configure Trigger: Set up the trigger details and test the trigger. Step 4: Set Up the Action
- Choose Action App: Select LinkedIn as the action app.
- Choose Action Event: Choose the action event (e.g., Add Contact to Matched Audience, Post Update).
- Connect Account: Connect your LinkedIn account to Automate.io.
- Configure Action: Set up the action details, such as mapping Klaviyo data to LinkedIn fields. Step 5: Test and Turn On the Bot
- Test the Integration: Run a test to ensure data is being transferred correctly.
- Turn On Bot: Once tested, turn on the bot to start the automation.
4. Promote LinkedIn Content via Klaviyo
Step 1: Create Engaging LinkedIn Content
- High-Quality Posts: Create high-quality LinkedIn posts that are relevant to your audience. Step 2: Share LinkedIn Content in Klaviyo Emails
- Email Campaigns: Include links to your LinkedIn content in your Klaviyo email campaigns.
- Visual Elements: Use images and descriptions to make the LinkedIn content appealing in your emails.
Benefits of Connecting Klaviyo to LinkedIn
- Cross-Channel Promotion: Promote your LinkedIn content to your email subscribers and vice versa.
- Enhanced Targeting: Use Klaviyo’s data to create highly targeted LinkedIn campaigns.
- Increased Engagement: Leverage the strengths of both platforms to increase engagement and conversions.
By following these steps, you can effectively connect Klaviyo to LinkedIn, leveraging your email marketing data to enhance your LinkedIn campaigns. If you have specific requirements or need further assistance, feel free to ask!
