Connecting Klaviyo to Google Ads allows you to sync your email lists and segments with Google Ads Customer Match, enabling more precise targeting for your advertising campaigns. Here’s a step-by-step guide on how to connect Klaviyo to Google Ads:
Step 1: Log in to Klaviyo
- Log in to your Klaviyo account.
Step 2: Navigate to Integrations
- Click on your account name in the bottom left corner.
- Select “Integrations” from the dropdown menu.
Step 3: Find and Configure the Google Ads Integration
- Search for the Google Ads integration in the search bar or scroll down to find it.
- Click on “Add Integration” next to the Google Ads option.
Step 4: Connect to Google Ads
- Log in to your Google account if prompted.
- Authorize Klaviyo to access your Google Ads account by following the prompts.
Step 5: Configure the Integration
- Select the Google Ads account you want to connect to Klaviyo.
- Confirm the connection.
Step 6: Sync Lists and Segments
- Go to the “Lists & Segments” tab in Klaviyo.
- Select the list or segment you want to sync with Google Ads.
- Click on the “Settings” tab for the list or segment.
- Find the “Sync to Google Ads” section.
- Toggle the switch to “On.”
- Choose the Customer Match Audience in Google Ads you want to sync with or create a new one.
Step 7: Confirm and Monitor the Sync
- Confirm the sync and Klaviyo will start sending the list or segment data to Google Ads.
- Monitor the sync status and ensure that the data is being updated regularly.
Tips for Effective Integration
- Segment your audience in Klaviyo to create highly targeted Customer Match Audiences in Google Ads.
- Regularly update your lists and segments to keep your Google Ads audiences fresh and relevant.
- Leverage Google Ads to re-engage your email subscribers and target similar audiences based on your Klaviyo segments.
By following these steps, you can effectively connect Klaviyo to Google Ads and use the combined power of email marketing and paid search advertising to boost your marketing efforts.
If you have any specific questions or run into issues during the process, feel free to ask!
