How Do I Create A Segment For Customers Who Have Opened Specific Email Campaigns?

Creating a segment for customers who have opened specific email campaigns involves identifying those who engaged with certain emails and then grouping them accordingly. Here’s a step-by-step guide on how to do this, particularly focusing on how to achieve this in Klaviyo:

Step 1: Log In to Klaviyo

1. Go to Klaviyo’s Website:
   • Visit Klaviyo and log in with your credentials.

Step 2: Navigate to Lists & Segments

1. Go to Lists & Segments:
   • In the left-hand navigation panel, click on “Lists & Segments.”

Step 3: Create a New Segment

1. Create New Segment:
   • Click on the “Create List / Segment” button.
   • Choose “Segment” from the options.

Step 4: Define Segment Conditions

1. Set Segment Conditions:
   • In the segment builder, you’ll need to define conditions based on email engagement.
   • Click on “Definition” to start adding conditions.
2. Choose Email Engagement Condition:
   • Select “What someone has done (or not done)” from the condition options.
   • Choose “Opened Email” from the list of actions.

Step 5: Specify the Campaign

1. Select Specific Campaign:
   • After choosing “Opened Email,” you’ll be prompted to specify which email campaigns to consider.
   • You can select specific campaigns by name. If you want to include multiple campaigns, you can add multiple conditions.
2. Add Additional Campaigns (Optional):
   • To include multiple campaigns, click on the “AND” or “OR” button to add additional conditions.
   • Repeat the process for each campaign you want to include in the segment.

Step 6: Save the Segment

1. Name Your Segment:
   • Give your segment a descriptive name, such as “Opened Specific Campaigns.”
2. Save the Segment:
   • Click the “Create Segment” button to save.

Example Scenario

Let’s say you want to create a segment for customers who opened either your “Holiday Sale” or “Spring Collection” email campaigns. Here’s how you would set it up:

1. Condition 1:
   • “What someone has done” -> “Opened Email” -> “Where Email equals Holiday Sale”
2. Condition 2:
   • Click “OR” to add another condition.
   • “What someone has done” -> “Opened Email” -> “Where Email equals Spring Collection”

Using the Segment for Targeted Campaigns

Once you have created the segment, you can use it to send targeted email campaigns. Here’s how:

1. Create a New Campaign:
   • Go to the “Campaigns” section in Klaviyo.
   • Click on “Create Campaign.”
2. Select Your Segment:
   • In the campaign setup, when choosing the recipients, select the segment you just created (“Opened Specific Campaigns”).
3. Design and Send:
   • Design your email as usual.
   • Review the settings and send your targeted campaign.

Conclusion

By following these steps, you can easily create a segment in Klaviyo for customers who have opened specific email campaigns. This allows you to target engaged customers with relevant follow-up emails, increasing the effectiveness of your email marketing efforts. If you have any further questions or need more detailed guidance, feel free to ask!