Creating an email sequence for new subscribers in Klaviyo is an excellent way to engage your audience, provide value, and guide them through their customer journey. Here’s a step-by-step guide on how to set up an email sequence for new subscribers:
Steps to Create an Email Sequence for New Subscribers in Klaviyo
1. Log into Klaviyo
- Navigate to Klaviyo’s website and log in to your account.
2. Create a New Flow
- Go to the “Flows” tab on the left-hand side of the dashboard.
- Click on the “Create Flow” button.
3. Choose a Flow Template or Start from Scratch
- Klaviyo offers a pre-built “Welcome Series” template that you can use and customize. If you prefer, you can start from scratch.
4. Define the Flow Trigger
- Select the trigger for your flow. For a new subscriber sequence, the trigger is typically when someone subscribes to a list.
- Choose “List Trigger” and select the list to which new subscribers are added.
5. Add Emails to the Sequence
- First Email (Welcome Email):
- Drag and drop the “Email” action to the flow builder.
- Set this email to send immediately after the trigger event.
- Create a welcoming and engaging email that introduces your brand, sets expectations, and provides a welcome offer if applicable.
- Second Email (Brand Story/Value Proposition):
- Add a time delay (e.g., wait 2 days).
- Drag and drop another “Email” action.
- Craft an email that tells your brand’s story, shares your mission, and highlights your value proposition.
- Third Email (Product/Service Introduction):
- Add another time delay (e.g., wait 3 days).
- Drag and drop an “Email” action.
- Introduce your key products or services, including benefits and features.
- Fourth Email (Social Proof/Testimonials):
- Add a time delay (e.g., wait 4 days).
- Drag and drop an “Email” action.
- Share customer testimonials, reviews, or case studies to build trust and credibility.
- Fifth Email (Engagement and Next Steps):
- Add a time delay (e.g., wait 5 days).
- Drag and drop an “Email” action.
- Encourage subscribers to take the next step, such as visiting your website, following you on social media, or making a purchase.
6. Personalize and Customize Emails
- Use personalization tags (e.g.,
{{ first_name }}) to make your emails more relevant to each subscriber. - Ensure each email is visually appealing and on-brand. Use Klaviyo’s drag-and-drop email editor to design your emails.
7. Set Up Flow Filters (Optional)
- Add filters to include or exclude subscribers based on specific conditions. For example, exclude users who have already made a purchase from receiving a discount offer.
8. Review and Activate Your Flow
- Review the entire email sequence to ensure all emails and delays are set up correctly.
- Activate the flow by toggling the switch in the upper right corner of the flow builder.
Example Welcome Email Sequence
- Email 1: Welcome Email
- Subject: “Welcome to [Brand Name]!”
- Content: Introduction, welcome message, what to expect, and a special offer.
- Email 2: Brand Story
- Subject: “The Story Behind [Brand Name]”
- Content: Company mission, values, and vision.
- Email 3: Product Introduction
- Subject: “Discover Our Bestsellers”
- Content: Highlight key products/services, benefits, and features.
- Email 4: Social Proof
- Subject: “What Our Customers Are Saying”
- Content: Customer testimonials, reviews, and case studies.
- Email 5: Next Steps
- Subject: “Ready to Take the Next Step?”
- Content: Call to action, follow on social media, visit the website, or make a purchase.
Tips for Effective Welcome Sequences
- Personalization: Use subscriber data to personalize each email.
- Value Addition: Provide valuable content, offers, and information in each email.
- Clear CTAs: Ensure each email has a clear call to action to guide the subscriber.
- Testing: A/B test different subject lines, content, and send times to optimize performance.
- Analytics: Monitor the performance of your welcome sequence using Klaviyo’s analytics. Track open rates, click-through rates, and conversions.
By following these steps, you can create a compelling and effective email sequence for new subscribers in Klaviyo. If you need further assistance or have specific questions, feel free to ask!
