How to create re-engagement email flows in Klaviyo

Creating re-engagement email flows in Klaviyo is an effective way to reconnect with inactive customers and encourage them to re-engage with your brand. Here’s a step-by-step guide to setting up a re-engagement email flow:

Step 1: Define Inactive Customers

Determine what constitutes an inactive customer for your business. This could be customers who haven’t made a purchase or interacted with your emails in a certain period, such as 3, 6, or 12 months.

Step 2: Create a Segment for Inactive Customers

1. Log in to Klaviyo: Access your Klaviyo account.
2. Navigate to Lists & Segments: In the left-hand sidebar, click on “Lists & Segments.”
3. Create a New Segment: Click on the “Create List / Segment” button and select “Segment.”
4. Define Segment Conditions:

• Add conditions to identify inactive customers. For example:
  • Customers who have not placed an order in the last 6 months.
  • Customers who have not opened an email in the last 3 months.
• Example conditions:
  

Step 3: Create the Re-Engagement Flow

1. Navigate to Flows: In the left-hand sidebar, click on “Flows.”
2. Create a New Flow: Click on the “Create Flow” button.
3. Choose a Flow Trigger:

• Select the “List” or “Segment” trigger and choose the segment you created for inactive customers.

Step 4: Design the Flow

1. Add Email Messages:

• Drag and drop the “Email” action into your flow.
• Customize each email to encourage re-engagement.

1. Add Delays Between Emails:

• Add delays to space out the emails. For example, send the first email immediately, the second email after 7 days, and the third email after 14 days.

Step 5: Customize the Re-Engagement Emails

1. Email 1: Reminder and Incentive:

• Subject Line: “We Miss You! Here’s a Special Offer Just for You”
• Content:

1. Email 2: Highlight New Products or Services:

• Subject Line: “Check Out What’s New at [Your Store Name]”
• Content:
  

1. Email 3: Last Chance Offer:

• Subject Line: “Last Chance! Your Exclusive Offer is Expiring Soon”
• Content:

Step 6: Review and Activate

1. Review Your Flow:

• Ensure all dynamic fields and links are correctly set up.
• Send test emails to yourself to check the layout and content.

1. Activate the Flow:

• Once you are satisfied with the setup, click the “Review & Turn On” button to activate the flow.

Step 7: Monitor and Optimize

1. Monitor Performance:

• Track open rates, click rates, and conversion rates for each email in the flow.

1. Optimize Content:

• Based on performance data, tweak the email content, subject lines, and timing to improve results.

Example Re-Engagement Email Flow

1. Trigger: Customer becomes part of the inactive segment.
2. Email 1: Send immediately.

• Subject Line: “We Miss You! Here’s a Special Offer Just for You”
• Content: Personalized message with a discount code to encourage re-engagement.

1. Delay: 7 days.
2. Email 2: Send 7 days after the first email.

• Subject Line: “Check Out What’s New at [Your Store Name]”
• Content: Highlight new products or services.

1. Delay: 7 days.
2. Email 3: Send 14 days after the first email.

• Subject Line: “Last Chance! Your Exclusive Offer is Expiring Soon”
• Content: Urgent message with a final call-to-action to use the discount code.

By setting up re-engagement email flows in Klaviyo, you can effectively re-engage inactive customers, encourage them to return to your store, and boost your overall sales. If you need further customization or specific templates, feel free to ask!