How to integrate Klaviyo with MailerLite

Integrating Klaviyo with MailerLite involves synchronizing data between the two platforms to enhance your email marketing strategies and streamline your workflows. While there is no direct native integration between Klaviyo and MailerLite, you can use third-party tools like Zapier to connect them. Here’s a step-by-step guide to help you set up this integration:

Step 1: Prepare Your Accounts

1. Log in to Klaviyo:

• Ensure you have administrative access to your Klaviyo account.

1. Log in to MailerLite:

• Ensure you have administrative access to your MailerLite account.

Step 2: Set Up API Access in MailerLite

1. Generate an API Key in MailerLite:

• Navigate to your MailerLite dashboard.
• Go to the “Integrations” tab.
• Find and select the “Developer API” option.
• Click “Use” to generate an API key.
• Copy the API key for use in the next steps.

Step 3: Use Zapier to Connect Klaviyo and MailerLite

1. Sign Up for Zapier:

• If you don’t already have a Zapier account, sign up at zapier.com.

1. Create a New Zap:

• Once logged in, click on “Make a Zap” to create a new Zap (automation workflow).

Step 4: Connect Klaviyo to Zapier

1. Choose Klaviyo as the Trigger App:

• In Zapier, search for and select Klaviyo as the trigger app.
• Select the trigger event that will start your Zap, such as “New Event” or “New Subscriber.”

1. Connect Your Klaviyo Account:

• Follow the prompts to connect your Klaviyo account to Zapier.
• You may need to log in to Klaviyo and authorize the connection.

1. Set Up the Trigger:

• Configure the trigger by selecting the specific list, segment, or event in Klaviyo that will trigger the Zap.

Step 5: Connect MailerLite to Zapier

1. Choose MailerLite as the Action App:

• In Zapier, search for and select MailerLite as the action app.
• Choose the action event, such as “Add Subscriber” or “Update Subscriber.”

1. Connect Your MailerLite Account:

• You will be prompted to enter your MailerLite API key (obtained in Step 2).
• Follow the prompts to connect your MailerLite account.

1. Set Up the Action:

• Configure the action by specifying how the data from Klaviyo should be mapped to MailerLite. For example, you might map email addresses, names, and other relevant fields.

Step 6: Test and Activate Your Zap

1. Test the Zap:

• Run a test to ensure the connection works correctly. Zapier will trigger the event in Klaviyo and add or update a subscriber in MailerLite.

1. Activate the Zap:

• Once you’ve confirmed that everything works as expected, turn on your Zap to start automating the process.

Additional Tips

1. Sync Data Regularly:

• Set up additional Zaps or custom workflows to ensure regular data synchronization between Klaviyo and MailerLite.

1. Monitor and Optimize:

• Regularly monitor the performance of your integration.
• Use analytics to track engagement and optimize your marketing strategies.

1. Ensure Data Compliance:

• Make sure your data handling practices comply with relevant regulations and best practices.

1. Leverage Segmentation:

• Use segmentation in both Klaviyo and MailerLite to create targeted email campaigns based on synchronized data.

By following these steps, you can effectively integrate Klaviyo with MailerLite using Zapier, enabling better synchronization of customer data and enhancing your email marketing efforts across both platforms.