How to set up Klaviyo for back-in-stock emails

Setting up Klaviyo for back-in-stock emails allows you to notify customers when out-of-stock products become available again. Here’s a step-by-step guide to help you set this up effectively:

Step 1: Enable Back-in-Stock Feature in Klaviyo

1. Log in to Klaviyo:

• Go to your Klaviyo dashboard.

1. Navigate to Integrations:

• Click on the “Integrations” tab.
• Find and enable the “Back-in-Stock” integration. If you don’t see this, you may need to integrate your e-commerce platform (e.g., Shopify) with Klaviyo first.

Step 2: Set Up Back-in-Stock Flow

1. Create a New Flow:

• Go to the “Flows” tab in Klaviyo.
• Click “Create Flow” and select “Create from Scratch.”

1. Name Your Flow:

• Give your flow a name, such as “Back-in-Stock Notification.”

1. Set the Trigger:

• Add a “Metric” trigger.
• Choose the “Back in Stock” metric. This metric will trigger the flow whenever a product becomes available again.

Step 3: Design Your Back-in-Stock Email

1. Add an Email to the Flow:

• Drag and drop an “Email” action into your flow.
• Click on the email action to design your email.

1. Design the Email Template:

• Use Klaviyo’s drag-and-drop editor to create your email.
• Include dynamic product information such as the product name, image, price, and a direct link to the product page.

1. Personalize the Email:

• Personalize the email with the recipient’s name or other relevant details.
• Use dynamic content blocks to show product details that are relevant to the customer.

1. Craft a Compelling Subject Line:

• Example: “Great News! [Product Name] is Back in Stock!”

1. Include a Clear Call to Action:

• Example: “Shop Now” or “Get It Before It’s Gone!”

Step 4: Test Your Flow

1. Add a Conditional Split (Optional):

• If you want to send different emails based on customer segments or other criteria, add a conditional split to your flow.

1. Test the Flow:

• Before activating the flow, run a test to ensure everything is set up correctly.
• Simulate a back-in-stock event to see how the email looks and functions.

Step 5: Activate the Flow

1. Activate the Flow:

• Once you are satisfied with the setup and testing, activate the flow to start sending back-in-stock notifications to customers.

1. Monitor and Optimize:

• Regularly check the performance of your back-in-stock emails.
• Use Klaviyo’s analytics tools to track open rates, click-through rates, and conversions.
• Make adjustments to your email design or flow settings based on performance data.

Additional Tips

1. Segment Your Audience:

• Consider segmenting your audience based on their engagement with back-in-stock emails to send more targeted campaigns in the future.

1. Automate Follow-Ups:

• Set up follow-up emails to remind customers who haven’t purchased after the initial back-in-stock notification.

1. Use SMS Notifications:

• If you have SMS enabled in Klaviyo, consider sending back-in-stock notifications via SMS for customers who prefer text messages.

1. Customize Timing:

• Adjust the timing of your emails to ensure they are sent at the optimal time for your audience.

By following these steps, you can set up an effective back-in-stock email flow in Klaviyo that keeps your customers informed and drives sales.