How to use Klaviyo for newsletter emails

Using Klaviyo for newsletter emails can help you engage your audience, share valuable content, and drive traffic to your website. Here’s a step-by-step guide to setting up and sending newsletter emails using Klaviyo:

1. Plan Your Newsletter Content

Define Your Goals: Determine what you want to achieve with your newsletter (e.g., increase website traffic, share news, promote products).
Content Strategy: Plan your content ahead of time, including articles, updates, promotions, and any other relevant information.

2. Segment Your Audience

Create Segments: Use Klaviyo’s segmentation tools to create specific segments based on customer behavior, interests, purchase history, or engagement.
Dynamic Segmentation: Set up dynamic segments that automatically update as customers meet specific criteria.

3. Design Your Newsletter Template

Choose a Template: Select a pre-designed template in Klaviyo or create a custom one that aligns with your brand.
Add Content Blocks: Use Klaviyo’s drag-and-drop editor to add content blocks for text, images, buttons, and other elements.
Personalize Content: Personalize the content using dynamic data fields (e.g., first name, recent purchases).

4. Create Your Newsletter Campaign

New Campaign: Go to the “Campaigns” tab in Klaviyo and create a new email campaign.
Name Your Campaign: Give your campaign a clear and descriptive name.

5. Configure Your Campaign Settings

Recipients: Select the segments or lists you want to send the newsletter to.
Schedule: Choose whether to send the newsletter immediately or schedule it for a later date and time.
Sender Details: Ensure the sender name and email address are correct and recognizable to your audience.

6. Write Compelling Content

Subject Line: Write an engaging subject line that encourages recipients to open the email.
Preheader Text: Add a preheader text to provide a preview of the email content.
Body Content: Include your planned content, ensuring it is clear, concise, and visually appealing.
Call to Action (CTA): Add clear and compelling CTAs to guide readers to your website or specific landing pages.

7. Preview and Test Your Newsletter

Preview Email: Use Klaviyo’s preview feature to see how your email will look on different devices.
Send Test Email: Send a test email to yourself and your team to check for any issues or errors.

8. Send Your Newsletter

Review Settings: Double-check your campaign settings, including recipients, subject line, and content.
Send or Schedule: Send the email immediately or schedule it to be sent at your preferred time.

9. Monitor and Analyze Performance

Track Metrics: Use Klaviyo’s analytics to monitor the performance of your newsletter (e.g., open rates, click-through rates, conversion rates).
Gather Insights: Analyze the data to understand what content and strategies resonate best with your audience.
Optimize Future Newsletters: Use the insights to improve future newsletters, focusing on content that engages your audience and drives results.

Sample Newsletter Email Structure

Subject Line: Stay Updated with Our Latest News and Offers!
Preheader Text: Check out our latest updates, special offers, and more inside.
Greeting:

Hi [First Name],

Introduction:

Welcome to our monthly newsletter! Here’s what’s new this month.

Main Content Sections:

Article 1: Title and brief description with a link to the full article.
Article 2: Title and brief description with a link to the full article.
Promotion: Special offer or promotion with a CTA to shop now.
Update: Any important updates or announcements.

Call to Action:

Explore more on our website or take advantage of our special offer.

Footer:

Contact information, social media links, and unsubscribe link.

Example Newsletter Email Template

&lt;!DOCTYPE html&gt;
&lt;html&gt;
&lt;head&gt;
    &lt;style&gt;
        body { font-family: Arial, sans-serif; }
        .container { width: 100%; max-width: 600px; margin: 0 auto; }
        .header { background-color: #f4f4f4; padding: 20px; text-align: center; }
        .content { padding: 20px; }
        .footer { background-color: #f4f4f4; padding: 10px; text-align: center; }
        .button { background-color: #007bff; color: white; padding: 10px 20px; text-decoration: none; }
    &lt;/style&gt;
&lt;/head&gt;
&lt;body&gt;
    &lt;div class="container"&gt;
        &lt;div class="header"&gt;
            &lt;h1&gt;Our Monthly Newsletter&lt;/h1&gt;
        &lt;/div&gt;
        &lt;div class="content"&gt;
            &lt;p&gt;Hi &#91;First Name],&lt;/p&gt;
            &lt;p&gt;Welcome to our monthly newsletter! Here’s what’s new this month:&lt;/p&gt;
            &lt;h2&gt;Latest Articles&lt;/h2&gt;
            &lt;p&gt;&lt;strong&gt;Article 1:&lt;/strong&gt; Title and brief description with a &lt;a href="#"&gt;link to the full article&lt;/a&gt;.&lt;/p&gt;
            &lt;p&gt;&lt;strong&gt;Article 2:&lt;/strong&gt; Title and brief description with a &lt;a href="#"&gt;link to the full article&lt;/a&gt;.&lt;/p&gt;
            &lt;h2&gt;Special Promotion&lt;/h2&gt;
            &lt;p&gt;Don’t miss out on our special offer! Use code &lt;strong&gt;NEWSLETTER10&lt;/strong&gt; for 10% off your next purchase.&lt;/p&gt;
            &lt;a href="#" class="button"&gt;Shop Now&lt;/a&gt;
            &lt;h2&gt;Company Update&lt;/h2&gt;
            &lt;p&gt;We’re excited to announce that we’ve launched a new product line. Check it out on our website!&lt;/p&gt;
        &lt;/div&gt;
        &lt;div class="footer"&gt;
            &lt;p&gt;Thank you for being a valued customer.&lt;/p&gt;
            &lt;p&gt;Follow us on &lt;a href="#"&gt;Facebook&lt;/a&gt;, &lt;a href="#"&gt;Twitter&lt;/a&gt;, and &lt;a href="#"&gt;Instagram&lt;/a&gt;.&lt;/p&gt;
            &lt;p&gt;&lt;a href="#"&gt;Unsubscribe&lt;/a&gt;&lt;/p&gt;
        &lt;/div&gt;
    &lt;/div&gt;
&lt;/body&gt;
&lt;/html&gt;

<!DOCTYPE html>

<html>

<head>

<style>

body { font-family: Arial, sans-serif; }

.container { width: 100%; max-width: 600px; margin: 0 auto; }

.header { background-color: #f4f4f4; padding: 20px; text-align: center; }

.content { padding: 20px; }

.footer { background-color: #f4f4f4; padding: 10px; text-align: center; }

.button { background-color: #007bff; color: white; padding: 10px 20px; text-decoration: none; }

</style>

</head>

<body>

<h1>Our Monthly Newsletter</h1>

</div>

<p>Hi [First Name],</p>

<p>Welcome to our monthly newsletter! Here’s what’s new this month:</p>

<h2>Latest Articles</h2>

<p><strong>Article 1:</strong> Title and brief description with a <a href="#">link to the full article</a>.</p>

<p><strong>Article 2:</strong> Title and brief description with a <a href="#">link to the full article</a>.</p>

<h2>Special Promotion</h2>

<p>Don’t miss out on our special offer! Use code <strong>NEWSLETTER10</strong> for 10% off your next purchase.</p>

<h2>Company Update</h2>

<p>We’re excited to announce that we’ve launched a new product line. Check it out on our website!</p>

</div>

<p>Thank you for being a valued customer.</p>

<p>Follow us on <a href="#">Facebook</a>, <a href="#">Twitter</a>, and <a href="#">Instagram</a>.</p>

<p><a href="#">Unsubscribe</a></p>

</div>

</body>

</html>

By following these steps, you can effectively set up and send engaging newsletter emails using Klaviyo. If you need more detailed instructions or have any other questions, feel free to ask!