Using Klaviyo for welcome back emails is a great way to re-engage inactive customers, remind them of your brand, and encourage them to make a purchase. Here’s a step-by-step guide to setting up a welcome back email campaign in Klaviyo:
1. Identify Inactive Customers
- Define Inactivity: Determine what constitutes an inactive customer for your business (e.g., no purchase or interaction in the last 3, 6, or 12 months).
- Create a Segment: In Klaviyo, create a segment of customers who have not engaged with your emails or made a purchase within your defined inactivity period.
2. Plan Your Welcome Back Campaign
- Goals: Set clear goals for your campaign (e.g., re-engage inactive customers, increase repeat purchases).
- Offers and Incentives: Decide on the offers or incentives you will provide to encourage customers to return (e.g., discounts, free shipping, exclusive products).
3. Design Your Welcome Back Email Series
- Email 1: Re-Introduction Email
- Timing: Send shortly after identifying the customer as inactive.
- Content: Re-introduce your brand and highlight any new products or updates. Include a special offer to entice them back.
- Call to Action (CTA): Encourage customers to visit your website or make a purchase.
- Email 2: Reminder Email
- Timing: Send a few days after the first email if the customer hasn’t engaged.
- Content: Remind customers of the special offer and create urgency by mentioning limited availability or time.
- CTA: Reinforce the primary CTA and include social proof or testimonials if applicable.
- Email 3: Final Chance Email
- Timing: Send towards the end of the promotion period.
- Content: Emphasize the urgency and scarcity of the offer to encourage last-minute engagement.
- CTA: Make the CTA prominent and compelling.
4. Set Up Automated Flows in Klaviyo
- Create a Flow: Go to the “Flows” tab in Klaviyo and create a new flow for your welcome back campaign.
- Add Triggers: Set triggers based on customer inactivity (e.g., no purchase or interaction for 6 months).
Step-by-Step Flow Setup:
Re-Introduction Email
- Trigger: Customer has been inactive for your defined period (e.g., 6 months).
- Email Content:
- Subject: “We Miss You! Here’s a Special Offer Just for You”
- Message: “Hi [First Name], we’ve missed you! It’s been a while since your last visit. Here’s a special offer to welcome you back: [Offer Details].”
- CTA: “Shop Now”
Reminder Email
- Trigger: If no engagement with the first email within a few days.
- Email Content:
- Subject: “Don’t Miss Out on Your Special Offer!”
- Message: “Hi [First Name], we noticed you haven’t taken advantage of your special offer yet. Don’t miss out on this exclusive deal!”
- CTA: “Shop Now”
Final Chance Email
- Trigger: If no engagement with the second email within a few days.
- Email Content:
- Subject: “Last Chance to Use Your Special Offer!”
- Message: “Hi [First Name], this is your last chance to use your special offer. Don’t miss out on this opportunity to save!”
- CTA: “Shop Now”
5. Personalize Your Emails
- Dynamic Content: Use Klaviyo’s dynamic content features to personalize emails based on customer data (e.g., name, past purchases).
- Product Recommendations: Include personalized product recommendations using Klaviyo’s built-in recommendation engine.
6. A/B Test Your Campaign
- Test Subject Lines: Experiment with different subject lines to see which ones generate the highest open rates.
- Test Email Content: A/B test different offers, email designs, and CTAs to determine what resonates best with your audience.
7. Monitor and Optimize
- Track Performance: Use Klaviyo’s analytics to monitor the performance of your welcome back campaign (e.g., open rates, click-through rates, conversion rates).
- Optimize: Use the data to optimize your emails and flows. Adjust your strategy based on what’s working and what’s not.
Sample Welcome Back Email Series
- Email 1: Re-Introduction Email
- Subject Line: We Miss You! Here’s a Special Offer Just for You
- Content:
- Greeting: “Hi [First Name],”
- Message: “We’ve missed you! It’s been a while since your last visit. Here’s a special offer to welcome you back: [Offer Details].”
- CTA: “Shop Now”
- Email 2: Reminder Email
- Subject Line: Don’t Miss Out on Your Special Offer!
- Content:
- Greeting: “Hi [First Name],”
- Message: “We noticed you haven’t taken advantage of your special offer yet. Don’t miss out on this exclusive deal!”
- CTA: “Shop Now”
- Email 3: Final Chance Email
- Subject Line: Last Chance to Use Your Special Offer!
- Content:
- Greeting: “Hi [First Name],”
- Message: “This is your last chance to use your special offer. Don’t miss out on this opportunity to save!”
- CTA: “Shop Now”
By following these steps, you can effectively set up and execute a welcome back email campaign in Klaviyo to re-engage inactive customers and drive repeat purchases. If you need more detailed instructions or have other questions, feel free to ask!
