How to set up Klaviyo for feedback emails

Setting up Klaviyo for feedback emails is an excellent way to gather insights directly from your customers, improve your products and services, and enhance overall customer satisfaction. Here’s a step-by-step guide on how to set up and execute a feedback email campaign using Klaviyo:

1. Identify the Purpose of Your Feedback Emails

• Purpose: Determine what you want to achieve with your feedback emails (e.g., product feedback, service feedback, general experience).
• Target Audience: Decide who you want to send the feedback emails to (e.g., recent purchasers, long-term customers, specific segments).

2. Create a Feedback Form

• Choose a Tool: Use a feedback tool like Google Forms, Typeform, SurveyMonkey, or Klaviyo’s built-in survey features.
• Design the Form: Create a form with clear and concise questions. Include various question types like multiple-choice, rating scales, and open-ended questions to gather detailed feedback.

3. Create Segments in Klaviyo

• Define Criteria: Create segments in Klaviyo based on specific criteria relevant to your feedback goals (e.g., recent purchases, high-value customers, subscribers).
• Dynamic Segmentation: Use dynamic segments that update automatically as customers meet the criteria.

4. Design Your Feedback Email

• Email Template: Create a new email template in Klaviyo or use an existing one.
• Compelling Subject Line: Write a subject line that encourages customers to open the email (e.g., “We Value Your Opinion – Share Your Feedback”).
• Personalized Greeting: Use Klaviyo’s personalization features to address customers by their first name.
• Clear Call-to-Action (CTA): Include a prominent CTA button or link that directs recipients to the feedback form (e.g., “Share Your Feedback”).
• Incentives: Consider offering an incentive for completing the feedback form, such as a discount code or entry into a giveaway.

5. Set Up Automated Flows in Klaviyo

• Create a Flow: Go to the “Flows” tab in Klaviyo and create a new flow for your feedback email campaign.
• Add Trigger: Set the trigger based on your criteria (e.g., after a purchase, after subscribing, specific time intervals).

Step-by-Step Flow Setup:

Feedback Request Email

• Trigger: Set the trigger based on your chosen criteria (e.g., 7 days after a purchase).
• Email Content:
  • Subject: “We Value Your Opinion – Share Your Feedback”
  • Message: “Hi [First Name], we’d love to hear your thoughts on your recent experience with us. Your feedback helps us improve and serve you better.”
  • CTA: “Share Your Feedback”
  • Incentive: “Complete the feedback form and receive a 10% discount on your next purchase!”

6. Personalize Your Feedback Emails

• Dynamic Content: Use dynamic content to personalize the email based on customer data, such as recent purchases or interaction history.
• Segmentation: Tailor the feedback request to different segments for more relevant and specific feedback.

7. A/B Test Your Feedback Emails

• Test Subject Lines: Experiment with different subject lines to see which ones generate the highest open rates.
• Test Email Content: A/B test different email designs, CTAs, and incentives to determine what resonates best with your audience.

8. Monitor and Optimize

• Track Performance: Use Klaviyo’s analytics to monitor the performance of your feedback email campaign (e.g., open rates, click-through rates, completion rates).
• Analyze Feedback: Analyze the feedback responses to gain insights and identify areas for improvement.
• Optimize: Use the feedback and performance data to optimize future feedback campaigns and make data-driven decisions.

Sample Feedback Email Template

Example Automated Flow

1. Flow Name: Post-Purchase Feedback
2. Trigger: 7 days after a purchase
3. Email 1: Feedback Request

• Timing: Immediately after trigger
• Content:
  • Subject: “We Value Your Opinion – Share Your Feedback”
  • Message: “Hi [First Name], we’d love to hear your thoughts on your recent purchase. Your feedback helps us improve and serve you better.”
  • CTA: “Share Your Feedback”
  • Incentive: “Complete the feedback form and receive a 10% discount on your next purchase!”

1. Email 2: Reminder

• Timing: 3 days after Email 1 if no response
• Content:
  • Subject: “Reminder: We’d Love Your Feedback!”
  • Message: “Hi [First Name], just a reminder to complete our feedback form and receive a 10% discount on your next purchase. Your feedback is important to us!”
  • CTA: “Share Your Feedback”

By following these steps, you can effectively set up and execute a feedback email campaign in Klaviyo to gather valuable customer feedback and improve your business. If you need more detailed instructions or have other questions, feel free to ask!