How to connect Klaviyo to Mailchimp

Connecting Klaviyo to Mailchimp is typically done to migrate data between the two platforms. Here’s a step-by-step guide:

Step 1: Export Data from Mailchimp

1. Log in to Mailchimp:

• Go to your Mailchimp account.

1. Navigate to Audience:

• Click on “Audience” and then “All contacts”.

1. Export Audience:

• Click on “Export Audience” to download a CSV file of your contacts.

Step 2: Import Data into Klaviyo

1. Log in to Klaviyo:

• Go to your Klaviyo account.

1. Navigate to Lists & Segments:

• Click on “Lists & Segments” in the left-hand sidebar.

1. Create a New List:

• Click “Create List / Segment” and choose “List”.
• Name your list and click “Create List”.

1. Import Contacts:

• Click on the list you created.
• Click “Manage List” > “Import Contacts”.
• Upload the CSV file you exported from Mailchimp.
• Map the fields correctly and click “Import”.

Step 3: Set Up Automated Flows and Campaigns in Klaviyo

1. Navigate to Flows:

• Click on “Flows” in the left-hand sidebar.

1. Create a New Flow:

• Set up automated flows such as welcome series, post-purchase follow-ups, or re-engagement campaigns.

Step 4: Monitor and Optimize

1. Track Performance:

• Use Klaviyo’s analytics to monitor email campaign performance.

1. A/B Testing:

• Conduct A/B tests to optimize your email content and strategy.

By following these steps, you can seamlessly transition from Mailchimp to Klaviyo and start leveraging Klaviyo’s advanced email marketing features. If you have any specific questions or need further assistance, feel free to ask!