Connecting Klaviyo to BigCommerce enables you to sync your store’s data with Klaviyo, allowing you to create targeted email marketing campaigns, automate flows, and track customer behavior. Here’s a step-by-step guide to integrating Klaviyo with BigCommerce:
Step 1: Install the Klaviyo App in BigCommerce
- Log in to Your BigCommerce Admin:
- Go to your BigCommerce store’s admin panel.
- Access the BigCommerce App Marketplace:
- In the left-hand sidebar, click on “Apps”.
- Click “Marketplace” to visit the BigCommerce App Marketplace.
- Search for Klaviyo:
- In the App Marketplace, use the search bar to look for “Klaviyo”.
- Install the Klaviyo App:
- Find the Klaviyo app in the search results and click on it.
- Click “Get This App” and follow the prompts to install the Klaviyo app in your BigCommerce store.
Step 2: Connect Klaviyo to BigCommerce
- Authorize the Connection:
- After installing the app, you will be redirected to a page to authorize the connection between BigCommerce and Klaviyo.
- Click “Install” to authorize the connection.
- Log in to Klaviyo:
- If you are not already logged in, you will be prompted to log in to your Klaviyo account.
- Complete the Integration:
- Follow the prompts to complete the integration. Klaviyo will automatically start syncing data from your BigCommerce store.
Step 3: Configure the Integration Settings
- Sync Historical Data:
- During the integration process, Klaviyo will prompt you to sync historical data. Choose to sync historical data to ensure Klaviyo has all the necessary information, including past orders and customer information.
- Enable Web Tracking:
- Klaviyo will automatically enable web tracking on your BigCommerce store. This allows Klaviyo to track customer behavior such as page views, product views, and add-to-cart actions.
- Configure List and Segment Syncing:
- Klaviyo will create a list for your BigCommerce customers. You can configure this list to automatically add new subscribers and customers.
- Create segments based on customer behavior, such as recent purchasers, high-value customers, or customers who haven’t purchased in a while.
Step 4: Set Up Essential Email Flows
- Navigate to Flows:
- In Klaviyo, click on “Flows” in the left-hand sidebar.
- Create a New Flow:
- Click “Create Flow”.
- Klaviyo provides pre-built templates for common e-commerce flows. Choose from templates such as:
- Welcome Series: Engage new subscribers with a series of welcome emails.
- Abandoned Cart Reminder: Send reminders to customers who added items to their cart but didn’t complete the purchase.
- Post-Purchase Follow-Up: Thank customers for their purchase and encourage repeat business.
- Winback Campaign: Re-engage customers who haven’t purchased in a while.
- Customize Flow Emails:
- Edit the content of each email in the flow to match your brand’s voice and style.
- Personalize emails using dynamic content, such as the recipient’s name and product recommendations based on their browsing history.
Step 5: Create Segments and Campaigns
- Create Segments:
- Go to “Lists & Segments” in the left-hand sidebar.
- Click “Create List / Segment” and select “Segment”.
- Define segments based on customer data and behavior, such as:
- Recent Purchasers: Customers who made a purchase in the last 30 days.
- High-Value Customers: Top 10% of customers by total spending.
- Browsers: Customers who have visited your site but haven’t made a purchase.
- Create Campaigns:
- Navigate to “Campaigns” and click “Create Campaign”.
- Choose the type of campaign (e.g., email, SMS).
- Select the segment you want to target.
- Design your campaign with personalized content, offers, and calls to action.
Step 6: Monitor and Optimize
- Track Performance:
- Use Klaviyo’s analytics dashboard to monitor the performance of your email campaigns and flows.
- Track key metrics such as open rates, click rates, conversion rates, and revenue generated.
- A/B Testing:
- Conduct A/B tests on subject lines, email content, and send times to determine what resonates best with your audience.
- Optimize your campaigns based on the results to improve engagement and conversions.
- Regular Review:
- Regularly review your flows and segments to ensure they are up-to-date and relevant.
- Make adjustments based on customer feedback and performance data.
Example: Setting Up an Abandoned Cart Flow
- Trigger:
- Choose the “Started Checkout” trigger to start the flow when a customer begins the checkout process but does not complete it.
- Email 1: Cart Reminder:
- Send an email reminding the customer about the items in their cart.
- Include images of the products, a personalized message, and a call-to-action to complete the purchase.
- Email 2: Special Offer:
- If the customer hasn’t completed the purchase within 24 hours, send a second email with a special discount or offer to encourage the purchase.
By following these steps, you can effectively integrate Klaviyo with BigCommerce and leverage the power of data-driven email marketing to engage with your customers, drive sales, and grow your business. If you have any specific questions or need further assistance, feel free to ask!
