How Do I Set Up A Segment For High Spenders Who Have Spent Above A Certain Amount?

Setting up a segment for high spenders who have spent above a certain amount in Klaviyo involves filtering your customers based on their total purchase value. Here’s a detailed guide on how to do this:

Step 1: Log In to Klaviyo

1. Go to Klaviyo’s Website:
   • Visit Klaviyo and log in with your credentials.

Step 2: Navigate to Lists & Segments

1. Go to Lists & Segments:
   • In the left-hand navigation panel, click on “Lists & Segments.”

Step 3: Create a New Segment

1. Create New Segment:
   • Click on the “Create List / Segment” button.
   • Choose “Segment” from the options.

Step 4: Define Segment Conditions

1. Set Segment Conditions:
   • In the segment builder, click on “Definition” to start adding conditions.
2. Choose Spending Condition:
   • Select “What someone has done (or not done)” from the condition options.
   • Choose “Placed Order” from the list of actions.
3. Specify Total Amount Spent:
   • After choosing “Placed Order,” you will be prompted to add conditions related to the order.
   • Select “Where Total Revenue” and then specify the amount.
   • For example, if you want to segment customers who have spent more than $500, set the condition to “Where Total Revenue is greater than 500.”

Step 5: Add Additional Conditions (Optional)

1. Add Timeframe (Optional):
   • If you want to include only recent high spenders, you can add a timeframe condition.
   • Click on the “AND” button to add another condition.
   • Select “What someone has done (or not done)” -> “Placed Order” -> “in the last X days” and specify the number of days.

Step 6: Save the Segment

1. Name Your Segment:
   • Give your segment a descriptive name, such as “High Spenders Above $500.”
2. Save the Segment:
   • Click the “Create Segment” button to save.

Example Scenario

Let’s say you want to create a segment for customers who have spent more than $500 in total purchases. Here’s how you would set it up:

1. Condition 1:
   • “What someone has done” -> “Placed Order” -> “Where Total Revenue is greater than 500”

Using the Segment for Targeted Campaigns

Once you have created the segment, you can use it to send targeted email campaigns. Here’s how:

1. Create a New Campaign:
   • Go to the “Campaigns” section in Klaviyo.
   • Click on “Create Campaign.”
2. Select Your Segment:
   • In the campaign setup, when choosing the recipients, select the segment you just created (“High Spenders Above $500”).
3. Design and Send:
   • Design your email as usual.
   • Review the settings and send your targeted campaign.

Conclusion

By following these steps, you can easily create a segment in Klaviyo for high spenders who have spent above a certain amount. This allows you to target your most valuable customers with special offers, loyalty rewards, or exclusive content, enhancing their customer experience and driving further engagement. If you have any further questions or need more detailed guidance, feel free to ask!